Regional Marketing Specialist - West
Axonius · California ·
- Category
- Marketing
- Experience
- 2+ years
North America Regional Marketing Specialist
The North America Regional Marketing Specialist serves as the operational engine driving regional growth by bridging high-level strategy and ground-level execution. The team focuses on managing the inbound funnel and providing field teams with the necessary tools and air cover to secure market wins. This role ensures the successful operationalization of regional strategies through end-to-end campaign ownership and detailed technical execution.
Responsibilities
- Manage the end-to-end lead lifecycle, including lead sync, attribution, and hand-off to Sales to ensure conversion into quality outcomes.
- Operationalize regional strategies by building and maintaining Marketo programs, Salesforce tracking, and Tableau reporting dashboards.
- Provide project admin support to the North America regional marketing team
- Create and distribute localized templates, outreach sequences, and partner-ready kits to support field demand generation for the Sales team.
- Analyze reporting insights and ROI metrics in Tableau to identify and scale tactics that accelerate deal cycles.
Minimum Qualifications
- 2–4 years of marketing experience within a SaaS or Cybersecurity Field marketing team.
- Proficiency in Salesforce and Marketo for managing complex marketing workflows and lead synchronization.
- Proven experience managing end-to-end marketing campaign operations, including digital campaigns and executive-level events.
- Demonstrated ability to manage project administration and stakeholders across multiple time zones in a remote work environment.
Preferred Qualifications
- Advanced technical proficiency in Tableau for driving data-based reporting insights and ROI analysis.
- Experience shipping and managing custom account-based marketing (ABM) kits for high-priority accounts.
- Documented experience in a high-growth startup environment with a focus on scaling tactical support.
- Background in cybersecurity asset intelligence or related technical marketing sectors.
#LI-REMOTE #LI-RR1
Axonius is committed to fair and equitable compensation packages. A candidate’s salary will be based on qualifications and relevant experience. In addition to a competitive salary, our packages include stock options, attractive benefits, and an annual bonus.
About Axonius:
Axonius transforms cyber asset intelligence into actionability. With the Axonius Asset Cloud, customers preemptively tackle high-risk and hard-to-spot threat exposures, misconfigurations, and overspending. The integrated platform brings together data from every system in an organization’s IT infrastructure to optimize mission-critical risk, performance, and cost measures via actionable intelligence.
Covering cyber assets, software, SaaS applications, identities, vulnerabilities, infrastructure, and more, Axonius is the one place to go for Security, IT, and GRC teams to continuously drive actionability across the organization. Cited as one of the fastest-growing cybersecurity startups, with accolades from CNBC, Forbes, and Fortune, Axonius supports millions of assets for leading customers across industries and around the world.
Axonius makes it a priority to invest in our people with competitive compensation and benefits, growth opportunities, community-building, and so much more. Learn more about benefits at Axonius.
At Axonius we support a diverse and inclusive workplace and believe in equal employment opportunity. We welcome people of different backgrounds, experiences, abilities and perspectives to apply. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, religion, age, sex, gender identity, national origin, sexual orientation, citizenship, marital status, disability, or Veteran status.
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