Regional Marketing Director (Confidential)

Job Title: Regional Marketing Director (APAC)

POSITION SUMMARY

The Regional Marketing Director provides strategic leadership, regional governance, and oversight of marketing initiatives, tools, and capabilities, while serving as the senior marketing partner to APAC leadership, local markets, and the global marketing team.

SUPERVISORY RESPONSIBILITIES

This position supervises a team of Marketing professionals in the regional office.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Define, lead, and govern the regional marketing and communications strategy across APAC in alignment with global brand direction and regional priorities.

• Provide strategic direction and decision-making on target audiences, messaging frameworks, and integrated marketing approaches across markets.

• Oversee content, consumer, and trend research to guide regional strategy, prioritization, and long-term planning. • Ensure all marketing initiatives clearly and consistently communicate Company’s value proposition and brand positioning across APAC.

• Own regional marketing budget planning, allocation, and governance, ensuring effective use of resources and alignment with agreed objectives.

• Provide executive oversight on the development of regional content and toolkits across print and digital platforms, ensuring scalability and relevance for local markets.

• Ensure online and offline marketing materials adhere to brand standards, regulatory considerations, and direct selling best practices.

• Set regional direction for social media strategy, brand presence, and engagement, ensuring effectiveness across markets.

• Guide the development of field engagement, activation, and lead-generation initiatives through social, print, events, and brand activations.

• Establish and monitor regional marketing KPIs, reviewing campaign effectiveness and driving continuous improvement.

• Partner closely with regional and local Sales and Business Development leaders to ensure strong alignment and field readiness.

• Serve as the primary regional marketing liaison between APAC markets and global teams, influencing global planning through regional insights.

• Provide strategic guidance, coaching, and escalation support to local marketing teams to drive execution excellence.

• Lead, mentor, and develop the regional marketing leadership team, fostering a high performance, collaborative, and accountable culture.

• Stay current with marketing, social media, and communication trends relevant to the direct selling and network marketing industry

Requirements

REQUIREMENTS

• Bachelor's Degree in Marketing, Mass Communications, Advertising or equivalent.

• Meta and/or Google certification.

• Minimum 12 years of progressive experience, including regional leadership responsibility, in a multinational direct selling or network marketing organization.

• Strong understanding of direct selling business models, field dynamics, and distributor engagement.

• Proven experience leading regional teams and managing managers across multiple markets.

• Excellent communication and interpersonal skills, with strong English copywriting ability and proficiency in Chinese.

• Strong leadership presence with the ability to influence senior stakeholders and cross functional teams.

• Highly strategic with strong analytical and decision-making skills.

• Strong planning, prioritization, and governance capabilities in a matrix organization.

• Self-motivated, resilient, and able to operate effectively in a fast-paced, multi-market environment.

• Solid knowledge of marketing methodologies, digital platforms, and social media tools.