[Rakuten Senior] Solution Sales - Marketing Division

Job Description:

Business Overview

You will be responsible for the senior business "Rakuten Senior" operated by the Rakuten Group.

Our organization is dedicated to both pioneering the rapidly expanding senior market and addressing critical social issues. We strive to break away from conventional thinking, accurately identify market needs, and create new value for society.

This organization has a mission to simultaneously develop the rapidly expanding senior market and address social issues.

By thinking outside the box and accurately identifying societal needs, we create new added value for society.

- Promote collaboration and cross-use of services within the Rakuten Group, starting with Rakuten Mobile.

- Creating new societal systems in collaboration with national and local governments.

- Developing new senior business opportunities in partnership with companies and industry organizations.

- Offering innovative solutions that integrate online and offline approaches.

- This is a rapidly growing business that leverages Rakuten's unique ability to execute dynamic business strategies.

- Experience in commercializing social solutions: Cultivate strategic thinking to transform complex social issues specific to the senior demographic into profitable and sustainable business models.

＜What You Can Experience＞

Experiencing the overwhelming business speed unique to Rakuten, a company undergoing rapid growth

Marketing approaches utilizing big data from Rakuten's membership information

Social entrepreneurship (spirit of social innovation and business creation)

＜Mission of Rakuten Senior Business＞

Rakuten Senior aims to leverage the power of IT to create a society where the senior generation can live more enjoyable, healthy, and secure lives.

Through the power of business, we address social issues associated with an aging society, such as "extending healthy life expectancy" and "bridging the digital divide."

Department Overview

The department is responsible for a wide range of activities, including managing one of the largest senior-focused platforms in the industry, the "Rakuten Senior" app and web services, the health media platform "Raku-Ken," large-scale senior events, and collaborative projects with national and local governments.

One of our strengths is having various touchpoints with senior users through our in-house services.

You will have the opportunity to experience the entire process, from planning and formulating business strategies, designing and executing initiatives, to operating and improving services.

Another key feature is the extensive collaboration with various services within the Rakuten Group to develop senior-focused initiatives.

This is an environment where not only internal but also external attention and expectations are very high, making it a highly rewarding place to work.

＜Mission & Vision of Rakuten Senior＞

Rakuten Senior is a service launched with the aim of creating a society where "everyone can live healthily, joyfully, and with excitement" in the era of 100-year lifespans.

As a Sales Representative, you will be responsible for proposing a variety of solutions, from online to offline, to new advertisers for our proprietary media, "Rakuten Senior App and Web." Your primary role will be to address and resolve client challenges

Position:

Why We Hire

We are looking for new team members as we transition into a full-scale business expansion phase.

Position Details

Job Summary:

You will be responsible for all aspects of solution sales operations within Rakuten Senior.

Responsibilities/Job Details:

- Sales planning and development of new advertising menus/products.

- New client acquisition/business development.

- Proposal-based sales to existing clients.

- Identification of client challenges and proposal of solutions to address them.

- Analysis of implementation results and reporting to clients.

Rewards & Attractions:

- Solving client challenges by leveraging Rakuten's big data.

- Creating new value in the rapidly growing senior market.

Stakeholders:

- Marketing and UX teams within the Rakuten Senior Business Division.

- External partners such as corporations and industry associations.

Work Approach:

- Acquiring new clients and proposing to existing clients while sharing knowledge within the team.

Scope of Responsibility:

- New client acquisition.

- Proposals to existing clients.

- Proposing initiatives utilizing Rakuten Points and the Rakuten Ecosystem.

- Analyzing user demographics and behavioral trends from implementation results.

Work Environment

Regular Employee:4

Subcontractor:1

Mandatory Qualifications

- Minimum of 3 years of experience in corporate sales.

- Experience in planning and proposing solutions to address client challenges.

Desired Candidate Profile:

- Ability to smoothly execute tasks by collaborating with internal and external partners.

- Ability to understand Rakuten's diverse services and create new value by leveraging its ecosystem.

- Ability to think based on data and figures, and propose improvements.

- Ability to adapt flexibly and proactively take on challenges even in a rapidly changing environment.

Desired Qualifications

The following experiences are particularly welcome:

- 5+ years of experience in digital advertising sales within the IT industry, especially in e-commerce, FinTech, or digital content fields.

- Basic knowledge of marketing or digital marketing.

- Knowledge or experience related to the senior market (e.g., healthcare, lifestyle, community services).

- Extensive experience in creating presentations using PowerPoint.

- Knowledge or experience in using the Rakuten Ecosystem.

Additional information on English Qualification

TOEIC 800 score

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