● Short-Form Video Production: You must script, edit, and animate short-form video
content specifically for LinkedIn and other social platforms to stop the scroll of busy
professionals.
● Motion Graphics Development: Transforming static data into dynamic motion stories
helps explain complex career-focused degree paths to prospective learners.
● Graphic Design: Create and execute visually compelling static marketing collateral, including social media posts and web banners, that consistently aligns with the Purdue Global brand identity.
● Digital Brand Execution: Every video and graphic must adhere to the Purdue Global
visual identity to maintain trust and academic excellence.
● Agile Content Iteration: You will collaborate with the Creative Director to rapidly test
different video hooks and visual styles based on enrollment performance data.
● Multimedia Asset Management: Organizing a robust library of video clips and B-roll
ensures the team can pivot quickly for urgent marketing needs.