Public Relations Manager

If you are curious & creative, invested in not only your own success but also the growth of others, and believe in building the Great Australian Food Company, then you might be the one for us!

PR Manager, Melbourne

To help us understand your interest and suitability for the role, please include a cover letter when attaching resume with your application to be considered for this role.

The Role

Join one of Australia’s most iconic FMCG businesses as our Public Relations Manager, helping shape the stories behind some of the country's most trusted food and beverage brands.

Working within Bega Group’s PR & Social Media team, you’ll develop and deliver earned media and reputation-building activity that strengthens our brands, protects trust and supports our commercial priorities. You'll transform strategy into standout campaigns, uncover compelling stories and help steer conversations that matter across brands Australians have grown up with.

The role offers the opportunity to work with some of Australia’s most recognised food and beverage brands, partnering with teams across brand, marketing, and the broader business to create compelling stories and integrated campaigns.

If you're energised by creating work that earns attention, using insights and emerging technologies to drive impact, and working with a team that's redefining modern communications, we'd love to hear from you.

Responsibilities

• Develop and deliver earned media and influencer campaigns that support Bega Group’s brands, reputation and commercial priorities.
• Lead the end-to-end execution of PR activity, from planning and content development through to delivery, measurement and optimisation.
• Build and manage strong relationships with journalists, influencers, agency partners and internal stakeholders.
• Provide trusted PR advice and manage media engagement, identifying opportunities while supporting issues and reputation management.
• Use insights, measurement and emerging technologies, including AI-enabled tools, to continuously improve campaign performance and ways of working.

About you

You are an experienced PR or communications professional who combines strong creative instincts with sound judgement and practical delivery skills. You know how to identify a strong story, navigate a fast-moving media environment and build trusted relationships across a complex organisation.

You will bring:

• Proven experience in PR or communications, ideally within FMCG, consumer brands or other fast-paced environments.
• Strong media relations, storytelling and content development skills, with the ability to create compelling narratives that earn attention.
• Demonstrated success delivering earned media, influencer and integrated communications campaigns.
• Excellent stakeholder management and communications counsel skills, with sound judgement in managing reputational and sensitive issues.
• Data-driven and commercially minded, using insights, measurement and industry knowledge to improve campaign performance and business outcomes.

Bega Group Story

Bega Group is home to many trusted and iconic food and beverage brands. Whether it’s VEGEMITE on toast, a Dare on the go or a Zooper Dooper on a hot day - you've probably grown up enjoying the iconic products we proudly manufacture every day.

Our growth story of becoming a successful ASX 200 listed company with an annual turnover in excess of $3 billion and approximately 4,000 employees, is made possible by our dedicated workforce who live and breathe our values every day. We have a strong regional focus and proudly support the communities where we work, live and play.

At the Bega Group, we are proud of our heritage and will continue to build great opportunities to encourage our people to develop and thrive. Come and be a part of our success story as we continue to build The Great Australian Food Company through creating Great Food for a Better Future!

Life at Bega Group

Company culture and our values are very important to us. From flexible working arrangements and regular social catch ups, we’re committed to fostering a supportive and agile work environment for our team.

• Join a dedicated, forward-thinking and innovative culture
• Grow with us, through opportunities for career development and progression
• Contribute by giving back to your community through charities we partner with
• Access to mental and physical health programs through our wellbeing portal and programs
• Enjoy excellent employee benefits, including flexible working, purchased leave options and salary continuance insurance

Applications

At Bega Group, diversity and inclusion is a business priority, we want everyone to be themselves regardless of their background, religion, sexual orientation, age or gender so we can truly reflect the customers and communities that we serve. No matter how you identify, we encourage talented people from all backgrounds, abilities, and identities to apply to work at the Bega Group.

We will accept applications from all people with the right to live and work in Australia.

To help us understand your interest and suitability for the role, please include a cover letter when attaching resume with your application to be considered for this role.