Business Unit

Tencent Games was established in 2003. We are a leading global platform for game development, operations and publishing, and the largest online game community in China.
Tencent Games has developed and operated over 140 games. We provide cross-platform interactive entertainment experience for more than 800 million users in over 201 countries and regions around the world. Honor of Kings, PUBG MOBILE, and League of Legends, are some of our most popular titles around the world.
Meanwhile, we actively promote the development of esports industry, work with global partners to build an open, collaborative and symbiotic industrial ecology, and create high-quality digital life experiences for players.

What the Role Entails

This role serves as the PUBG Mobile WEU markets focusing on PUBG Mobile WOW (UGC Maps) mode planning, campaign execution, social & community support. The position supports WOW Mode planning and related local market projects, deeply understands mobile shooter & Gen Z users, and collaborates cross-team to drive social amplification, performance tracking, and business growth for PUBG Mobile in WEU region.

• Support the gameplay promotion planning for PUBG Mobile’s WOW module, conduct regular alignment and communication with headquarter, oversee creator partnership programs, and deliver actionable suggestions for map‑mechanics planning to optimize module popularity among Western‑European players.

• Assist on execution of marketing campaigns in the Western Europe market and coordinate with external vendors, including assisting in creative scripts and content production, participating in on-site execution for shootings or offline activities when required, to ensure all content aligns closely with in-game features and matches local user preferences.

• Post-campaign analysis, including execution review, highlights, performance metrics, and key learnings. Organize and manage marketing assets, data, and project documentation.

• Support procurement processes, including vendor contracting and quotation follow-ups and documentation.

Who We Look For

• Passionate about gaming, familiar with battle royale or shooter mobile games.
• Undergraduate or postgraduate student majoring in Marketing, Communication, Gaming, Business, or related fields.
• Strong execution skills with good communication, coordination, and reporting abilities; detail-oriented and responsible.
• Strong interest in marketing campaigns, brand collaborations, and cross-cultural marketing; able to adapt to a fast-paced, multi-tasking environment.

Equal Employment Opportunity at Tencent

As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.