The Provider Business Development Manager (PBDM) is responsible for the development and implementation of growth strategies focused on physicians, medical groups, and community-based organizations for Keck Medicine of USC. The PBDM will support overall growth strategies for Keck Medical Center of USC by initiating and nurturing referral relationships with identified partners within designated geographic service areas. The PBDM will also be assigned specific service lines for focused outreach and development. The overall goal of the PBDM is to: increase visibility of primary and specialty services, increase physician alignment with affiliated organizations as directed, increase downstream revenue, and new patient acquisition. The PBDM will also provide leadership with intel on strategic market development opportunities in a timely manner, utilize data and market research to proactively identify growth opportunities, mitigate barriers to utilization, and provide unparalleled customer service to our referral network.
Essential Duties:
- Routinely communicate with external providers to increase awareness of services, facilitate introductions to Keck Medicine of USC faculty, identify barriers to utilization, and improve service levels by collaborating with others internally and demonstrating results to the referring account.
- Support strategic growth goals by using market research and data (both internal and external) to draft outreach plans that include a combination of existing accounts for nurturing and new accounts for incremental growth. Present plans for endorsement, provide timely updates on progress, review results and modify approach as needed to achieve business objectives.
- Act as the department’s subject matter expert for assigned service lines, representing the department as appropriate in internal meetings, and executing specialty specific growth plans that could span multiple geographies.
- Form a strong working knowledge of the referring physician market through direct dialogue with community providers, researching competitors, and utilizing available data to monitor physician networks.
- Maintain timely documentation of outreach efforts within the department’s Customer Relationship Management module or other approved tracking tool.
- Collaborate with others in the department to drive incremental growth across all prioritized services. Actively help execute the team’s annual calendar of Provider Business Development events (i.e. Doctors’ Day, Holiday Celebrations, etc.). Escalate opportunities to develop business with payors and community hospitals that may transfer patients to Keck Medicine of USC to department leadership and Provider Business Development Manager II, providing relevant insights as needed for follow up (i.e. key contacts, market data, etc.).
- Work in conjunction with Marketing and Communications departments to formulate and distribute strategic collateral for physician outreach purposes. (5% E)
- Performs other duties as assigned.
Required Qualifications:
- Req Business Administration Degree in Healthcare, Marketing, Communications, or business
- Combined and/or equivalent education and experience may substitute for Bachelors Degree
- Req 5 years Experience in driving healthcare business development, physician relations, and/or network development in a healthcare/hospital environment OR
- Req 5 years Proven record of pharmaceutical, physician or medical sales
- Req Must be proficient in MS Office, especially Outlook, PowerPoint, and Excel.
- Req Excellent verbal communication skills
- Req Excellent interpersonal skills
- Req Must have Customer Relationship Management experience
- Req Must have demonstrated critical thinking and analytical skills, financial acumen, and proven sales experience.
- Req Must be able to work independently with minimal supervision and direction.
- Req Must be able to work some evenings and weekends.
- Req Must be able to travel outside of the office.
Preferred Qualifications:
- Pref Business Administration Prefer advanced degree in healthcare or business administration.
Required Licenses/Certifications:
- Req Driver's License (CA DMV) Must be able to obtain and maintain a CA Driver's license with a clean driving record.
- Req Fire Life Safety Training (LA City) If no card upon hire, one must be obtained within 30 days of hire and maintained by renewal before expiration date. (Required within LA City only)
The annual base salary range for this position is $81,120.00 - $133,010.00. When extending an offer of employment, the University of Southern California considers factors such as (but not limited to) the scope and responsibilities of the position, the candidate’s work experience, education/training, key skills, internal peer equity, federal, state, and local laws, contractual stipulations, grant funding, as well as external market and organizational considerations.
USC is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other characteristic protected by law or USC policy. USC observes affirmative action obligations consistent with state and federal law. USC will consider for employment all qualified applicants with criminal records in a manner consistent with applicable laws and regulations, including the Los Angeles County Fair Chance Ordinance for employers and the Fair Chance Initiative for Hiring Ordinance, and with due consideration for patient and student safety. Please refer to the Background Screening Policy Appendix D for specific employment screen implications for the position for which you are applying.
We provide reasonable accommodations to applicants and employees with disabilities. Applicants with questions about access or requiring a reasonable accommodation for any part of the application or hiring process should contact USC Human Resources by phone at (213) 821-8100, or by email at [email protected]. Inquiries will be treated as confidential to the extent permitted by law.
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