Progammatic Media Buyer

Client Profile

Role: Programmatic Media Buyer (RTB)

Experience Level: 1–3+ years

Location/Format: Flexible / Remote Options (Modern, centrally located offices) Limassol

Candidate Pitch & Profile Summary

The ideal candidate is a data-driven, analytical Programmatic Media Buyer with hands-on experience in Real-Time Bidding (RTB) mechanics, campaign optimization, and technical tracking. They possess a proven track record of scaling CPM/CPC campaigns across diverse ad formats (Banner, Native, Pre-roll, Push, Pop-under) and excel at translating raw performance metrics into strategic ROI growth. Highly adaptable and curious, this individual thrives in fast-paced environments, managing multiple high-volume campaigns simultaneously while ensuring strict adherence to brand safety and compliance standards.

Core Competencies & Screening Criteria

1. RTB & Programmatic Campaign Management

• What to look for: Direct experience setting up, pacing, and managing programmatic campaigns within major Demand-Side Platforms (DSPs) or ad networks.
• Key Metrics: Proven ability to manage budget pacing, execute strategic bidding, and implement creative rotation and audience targeting to hit strict performance targets.

2. Optimization & Analytics (CPM/CPC/CPA)

• What to look for: A strong analytical mindset that goes beyond basic reporting. Candidates must demonstrate how they interpret data to improve ROI, lower CPA, and increase conversion volumes.
• Key Metrics: Experience with systematic A/B testing (creatives, landing pages, and audience segments) and granular data analysis.

3. Technical & Ad-Tech Proficiency

• What to look for: Deep understanding of the technical plumbing behind programmatic buying. This includes hands-on experience with pixel implementation, S2S tracking, postbacks, and multi-platform troubleshooting.
• Key Metrics: Familiarity with third-party tracking tools, fraud prevention tech, and viewability/brand safety standards.

4. Ad Format Versatility

• What to look for: Experience across a diverse mix of formats. While standard display (Banners, Native) is foundational, experience with high-engagement or high-volume formats like Pre-roll, Push, and Pop-under is highly valued for this role.

Technical Screening & Interview Questions

• RTB & Bidding Strategies: "Can you walk me through your approach to setting up an automated bidding strategy for a new campaign versus a mature, scaling campaign? How do you adjust your floors and caps based on win rates and CPM fluctuations?"
• Tracking & Troubleshooting: "Describe a time when you noticed a significant discrepancy between your DSP data and the client's internal tracking/Google Analytics. What steps did you take to isolate, troubleshoot, and fix the issue?"
• Optimization Underpressure: "If a high-budget campaign's CPA suddenly spikes by 30% over a 48-hour period, what is your immediate step-by-step diagnostic process to identify and correct the issue?"
• Format Specifics: "What are the primary operational and optimization differences you keep in mind when managing a Push/Pop-under campaign versus a standard Native or Banner layout?"

Client Value Proposition (The Hook)

• Balanced Work-Life Integration: Rare 7.5-hour workdays with flexible scheduling, remote work options, and up to 25 days of annual leave.
• Robust Financial & Family Benefits: Includes a performance-based bonus scheme, Provident Fund, a comprehensive postpartum support program, and parental leave allowances.
• People-First Culture: Modern office space equipped with daily perks (free coffee, fruits, refreshments) alongside dedicated budgets for continuous professional development and training.

Search Keywords & Boolean Strings

• Boolean String 1 (Standard DSP/RTB): ("Media Buyer" OR "Programmatic Buyer" OR "Programmatic Account Manager") AND (RTB OR DSP OR "Demand Side Platform") AND (CPM OR CPC OR CPA) AND (Banner OR Native OR Pre-roll)
• Boolean String 2 (High-Volume/Alternative Formats): ("Media Buyer" OR "Traffic Manager") AND (Programmatic OR RTB) AND (Push OR Pop-under OR Popunder OR "On-click") AND (Optimise OR Optimize OR Tracking OR Pixel)
• Target Titles: Programmatic Specialist, Media Buyer, RTB Trader, Programmatic Trader, Ad Tech Specialist, Traffic Acquisition Manager.