PRODUCT SPECIALIST - CATALOG

Under the general guidance of the Marketing Manager, the Product Specialist manages the lifecycle for products in assigned categories through associated vendor partnerships and implementation of merchandising and marketing techniques under the direction of Marketing Management. The Product Specialist will work towards company determined initiatives for market penetration through extensive data analysis and market research. Product lines managed require multiple high levels of detail orientation and organization. This position will determine the most effective merchandising technique for the category and coordinate the collection of necessary selling information to internal and external users. The Product Specialist will coordinate a wide variety and volume of projects at one time with varying levels of complexity and difficulty.

• Carry through company initiatives for the growth in each product category.
• Recommend promotional strategies to support assigned product categories.
• Estimates projected profit and margin.
• Substantiation for addition of catalog product.
• Keep abreast of competitive landscape and market trends.
• Implementation of promotional and pricing strategies.
• Research and serve as expert on assigned market segments and product areas.
• Monitor and maintain supporting product data and selling assets.
• Work with vendors to establish new relationships.
• Interface with Sales, and Operations to clearly understand and successfully support objectives/goals.
• Foster productive vendor relationships to find the best products for the catalog.
• Set pricing based on competition review.
• Responsible for Catalog production and coordination of related marketing materials and merchandising strategies, working collaboratively with other members of the marketing team.