Product Owner, Web Experience

Living the vision of "Advancing the business of healthcare today for a better tomorrow," Medical Group Management Association (MGMA) works to perpetuate success throughout the healthcare industry as the premier association for professionals who lead medical practices. Since 1926, through data, people, insights, and advocacy, MGMA empowers medical group practices to innovate and create meaningful change in healthcare. We believe the future is what you make it, and we’re here to support the people who are ready to make the world a better place. Tomorrow will be remarkable because MGMA is here to help.

The Medical Group Management Association (MGMA is looking for a Product Owner, Web Experience to join our Denver/hybrid team.

The Product Owner, Web is accountable for delivering MGMA’s entire web platform — the public marketing site, all member and customer portals, and the integrations that connect them — a mission-critical channel for member acquisition, engagement, and revenue. Working from the priorities set by the Project Manager, this role owns the product backlog end to end, turns priorities into high-quality, released features, and drives complex, multi-workstream delivery through MGMA’s Product Development Life Cycle (PDLC) from idea to launch.

Operating across business, design, engineering, and external vendor teams, the Product Owner leads day-to-day delivery — translating priorities into clear, buildable work, making the execution decisions that keep multiple workstreams moving, and remaining accountable for on-time, high-quality outcomes the organization relies on.

Essential Functions:

Product Delivery & Backlog Ownership

• Own end-to-end delivery of MGMA’s full web portfolio — the marketing site, all member and customer portals, and every system integration — accountable for the backlog, delivery quality, and the business outcomes these assets drive.
• Define the target experience across all web touchpoints — landing pages, navigation, forms, and content modules — and hold delivery accountable to a consistent, high-quality standard.
• Partner with business and marketing leadership to translate brand, growth, and content goals into well-defined, user-first product work.
• Act as the voice of the product — maintain customer and stakeholder feedback loops and represent product needs in cross-functional decisions.

Discovery, Definition & Design Partnership

• Fully manage the execution of the problems worth solving — partnering with CX, research, and data to turn them into solutions and drive them through to delivery.
• Champion experimentation — A/B testing, personalization, and conversion optimization — owning the hypotheses and success criteria behind each test.
• Champion a simple, intuitive user experience — advocating for clarity, ease of use, and accessible design across the web.
• Lead design, content, and SEO to create a strong product — shaping information architecture and messaging, then writing the user stories and acceptance criteria that turn them into buildable work.

Delivery & Development (PDLC Execution)

• Maintain a healthy, well-groomed backlog and translate the Project Manager’s priorities into clear user stories with acceptance criteria across each PDLC phase.
• Partner with engineering and external dev teams to scope and refine work for delivery, serving as the team’s single source of truth for what “done” looks like.
• Own backlog acceptance — review completed work against acceptance criteria, coordinate UAT, and decide what is release-ready.
• Partner closely with the Scrum Master as a key stakeholder — the Product Owner does not own the Scrum Master role, but works with them to keep delivery running smoothly and ensure work is completed properly.

Portals & Integrations Product Ownership

• Own delivery of all portals (member, customer, and any future portals), building features against user journeys and broader web experience standards.
• Own delivery of web integrations — partner with engineering to ensure all sites and portals connect cleanly with backend and third-party systems (e.g., AMS, CRM, marketing automation, analytics, payment).

Cross-Functional & Vendor Collaboration

• Lead a cross-functional delivery team — managing one direct report and directing a shared pod of specialists (e.g., Web Designer, Web Producer, SEO Specialist) — to deliver against the backlog and clear priorities.
• Direct delivery through external agencies, freelancers, and technology vendors, holding them accountable to product requirements, quality, and brand standards.
• Own intake of content updates and landing-page requests, and gather stakeholder input to feed the backlog.

Measurement, Validation & Continuous Improvement

• Define success metrics up front and validate shipped work against them post-launch (e.g., engagement, form completion, conversion), feeding learnings back into the backlog.
• Work closely with our analytics resources to identify pain points, user behavior patterns, and opportunities for optimization.
• Report on delivery progress, product performance, and business impact to senior product and business leadership.
• Track web performance: site speed, all core web vitals, including engagement and drive improvements into the project workstream.

Supervisory duties:

Direct supervisory responsibilities in accordance with the organization’s policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; coaching, mentoring, and providing guidance; planning, assigning, and directing work; setting goals, appraising performance, and recognizing achievements; addressing performance or behavioral issues; and resolving employee concerns.