Product Marketing Specialist - Marketing & Sales

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:

EL Product Marketing Manager

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Your Role and Responsibilities

You will be responsible to implement all marketing activities and support Sales organization in driving sales and services of respective products for the domestic market. Candidate shall transfer all specific Italian market requirements to supply factories giving support in understanding all customer needs

- Work model: #LI-Hybrid

In this role, you’ll help run what runs the world by taking on meaningful work that drives real impact, as you will be accountable for:

• Strategy: implementing the go-to-market product marketing strategy, including definition and communication of product value propositions and product positioning in accordance with the global product marketing strategy; ensuring the Local Product Group budget (volumes) and profitable growth targets are achieved in the respective Countries.
• Goals and Sales Planning: completing the offering cycle against strategic inquiries and relevant technical/commercial alignment, participating in sales strategy discussions for the assigned Country, agreeing short- and long-term actions with specific Channels along specific Segments.
• Marketing: analyzing customer needs and competitor offers through general market information and information provided by local Sales organization; ensuring efficient marketing actions and communication to local Sales organization and customers and communicating the value proposition of the products; overseeing sales execution for assigned products by providing relevant materials and guidance to Sales team(s).
• Reporting: performing regular project follow-up, providing reliable monthly order forecasts for production planning, and proposing recovery plan(s) in cases of potential order shortfalls.
• Visits: visiting customers on a frequent basis within the assigned Area in order to complete close project follow-up activities, and conducting Meetings, Seminars, and Presentations with Customers, End Users, and Consultants.

Qualifications for the Role

• Bachelor's or Master's degree in Engineering, Economics, or a related field.
• You have 1 to 3 years of experience in a similar position.
• You possess excellent communication and interpersonal skills and enjoy working collaboratively in cross-functional teams.
• You are willing to travel within Italy when required.
• You are proficient in Microsoft Office applications.
• You are at ease communicating in Italian and English, both written and spoken.
  
  

Compensation Package

As part of our commitment to transparency, we want to share the compensation details for this position:

Applicable CBA: Metalmeccanico

Minimum annual salary: €36.000,00

Variable Pay: Eligible for Company Productivity Bonus

The offer will be tailored based on your role location, experience, skills and qualifications, internal market positioning and alignment with ABB internal standards.

Benefits as per policy

Flexible working hours, hybrid work options, and a strong focus on work-life integration and Wellbeing support for employees and their families

Welfare plan with a wide range of personalized services

Canteen or meal vouchers provided

More about us

ABB's Distribution Solutions Division facilitates the efficient and reliable distribution, protection and control of power by improving electric power quality while strengthening the resilience of the grid. The Division offers segment-specific products and solutions that largely serve utilities, industry and infrastructure segments, often providing the requisite medium-voltage link between high-voltage transmission systems and low-voltage users. With ABB Ability™ enabled connected solutions at its core, the offering includes medium-voltage air- and gas-insulated switchgear (1 to 66 kilovolts), indoor and outdoor circuit breakers, reclosers, fuses, contactors, relays, instrument transformers, sensors, motor control centers, as well as low-voltage switchgear for the ANSI standard markets.

Join us. Be part of the team where progress happens, industries transform, and your work shapes the world.
Run What Runs the World.

#ABBCareers #RunwithABB

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

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