Product Marketing Manager — Tech, AWS Serverless, AWS Product Marketing
Amazon · Santa Clara, California, USA ·
- Category
- Marketing
Serverless is how modern applications get built. You'll own the story.
AWS Lambda processes over 15 trillion invocations per month. Lambda durable functions are redefining how developers build resilient, long-running workflows. Lambda MicroVMs are giving AI agents and multi-tenant platforms VM-level isolation with near-instant startup. EventBridge is the connective tissue of event-driven architectures everywhere. This is the most consequential application platform shift happening in cloud today, and we need a Product Marketing Manager — Tech who can own the narrative across the entire AWS Serverless portfolio.
In this role, you won't just market products. You'll shape how the world thinks about building modern applications. You'll work backwards from developers and architects to influence roadmap priorities, craft positioning that becomes the vocabulary customers use to describe their own architectures, and launch capabilities that set the pace for the industry. You'll partner directly with Product and Engineering leaders, principal engineers, and field leaders across a portfolio that includes AWS Lambda, Lambda durable functions, Lambda MicroVMs, Amazon EventBridge, AWS Step Functions, and the broader serverless ecosystem.
This is a high-visibility role with direct access to AWS leadership and a front-row seat to the platform that underpins AI-native, event-driven, and serverless-first architectures.
Why this role
- Massive scale, massive impact. Lambda alone powers trillions of invocations. The decisions you make about positioning and messaging reach millions of developers worldwide.
- AI meets serverless. Lambda MicroVMs and durable functions are at the center of how developers build agentic AI workflows, code execution sandboxes, and autonomous systems. You'll define how AWS shows up in this space.
- Direct partnership with product and engineering leaders who view marketing as a strategic function, not a downstream execution team.
- High-visibility stage including re:Invent keynotes, analyst briefings, executive customer meetings, Hacker News front-page launches.
- Ownership and autonomy. You'll own an entire product narrative end-to-end, not execute someone else's playbook.
- A team culture that rewards bold thinking, intellectual curiosity, and a bias for action.
Key job responsibilities
- Own product positioning and launches for one or more products in the AWS Serverless portfolio (Lambda, Lambda durable functions, Lambda MicroVMs, EventBridge, Step Functions). From naming and messaging through launch day execution and post-launch iteration.
- Translate complex serverless architectures into customer value. Create technical narratives, demos, and reference architectures that help builders understand when to use functions vs. workflows vs. event buses vs. MicroVMs, and how these primitives compose into production-grade systems.
- Influence product strategy by synthesizing signals from customer conversations, competitive intelligence, analyst feedback, and usage data into actionable recommendations for product teams.
- Be the product expert in the room. Represent your products in executive briefings, re:Invent stage talks, analyst interactions, and field enablement sessions.
- Drive adoption with technical audiences. Develop content strategies that reach developers, architects, and technical decision-makers through the channels they trust.
- Partner cross-functionally with product management, developer relations, solutions architecture, and sales to align on ICPs, use cases, and GTM motions.
AWS Lambda processes over 15 trillion invocations per month. Lambda durable functions are redefining how developers build resilient, long-running workflows. Lambda MicroVMs are giving AI agents and multi-tenant platforms VM-level isolation with near-instant startup. EventBridge is the connective tissue of event-driven architectures everywhere. This is the most consequential application platform shift happening in cloud today, and we need a Product Marketing Manager — Tech who can own the narrative across the entire AWS Serverless portfolio.
In this role, you won't just market products. You'll shape how the world thinks about building modern applications. You'll work backwards from developers and architects to influence roadmap priorities, craft positioning that becomes the vocabulary customers use to describe their own architectures, and launch capabilities that set the pace for the industry. You'll partner directly with Product and Engineering leaders, principal engineers, and field leaders across a portfolio that includes AWS Lambda, Lambda durable functions, Lambda MicroVMs, Amazon EventBridge, AWS Step Functions, and the broader serverless ecosystem.
This is a high-visibility role with direct access to AWS leadership and a front-row seat to the platform that underpins AI-native, event-driven, and serverless-first architectures.
Why this role
- Massive scale, massive impact. Lambda alone powers trillions of invocations. The decisions you make about positioning and messaging reach millions of developers worldwide.
- AI meets serverless. Lambda MicroVMs and durable functions are at the center of how developers build agentic AI workflows, code execution sandboxes, and autonomous systems. You'll define how AWS shows up in this space.
- Direct partnership with product and engineering leaders who view marketing as a strategic function, not a downstream execution team.
- High-visibility stage including re:Invent keynotes, analyst briefings, executive customer meetings, Hacker News front-page launches.
- Ownership and autonomy. You'll own an entire product narrative end-to-end, not execute someone else's playbook.
- A team culture that rewards bold thinking, intellectual curiosity, and a bias for action.
Key job responsibilities
- Own product positioning and launches for one or more products in the AWS Serverless portfolio (Lambda, Lambda durable functions, Lambda MicroVMs, EventBridge, Step Functions). From naming and messaging through launch day execution and post-launch iteration.
- Translate complex serverless architectures into customer value. Create technical narratives, demos, and reference architectures that help builders understand when to use functions vs. workflows vs. event buses vs. MicroVMs, and how these primitives compose into production-grade systems.
- Influence product strategy by synthesizing signals from customer conversations, competitive intelligence, analyst feedback, and usage data into actionable recommendations for product teams.
- Be the product expert in the room. Represent your products in executive briefings, re:Invent stage talks, analyst interactions, and field enablement sessions.
- Drive adoption with technical audiences. Develop content strategies that reach developers, architects, and technical decision-makers through the channels they trust.
- Partner cross-functionally with product management, developer relations, solutions architecture, and sales to align on ICPs, use cases, and GTM motions.