Product Marketing Manager - SaaS B2B

Main Goal

This is first and foremost a Product Marketing role, focused on positioning, messaging, product storytelling, sales enablement, and go-to-market strategy and execution, in close collaboration with Product Management, Sales, Marketing and technical stakeholders.

Key Responsibilities

• Go-to-Market Strategy: Lead product launches by creating and managing end-to-end GTM timelines, working backwards from launch milestones to define when positioning, content, enablement, and other launch activities need to start. Identify dependencies and risks, coordinate cross-functional deliverables, and ensure launch activities remain on track across Product, Sales and Marketing.
• Positioning & Messaging: Own and develop product positioning, messaging frameworks, value propositions, and product narratives. Translate technical specifications and product capabilities into clear customer benefits that resonate with technical and business audiences.
• Technical Product Storytelling: Build credible, compelling narratives around Toradex’s embedded computing solutions. Work with Product Management, Engineering and Sales teams to understand technical details, validate claims, and communicate complex topics in a clear and engaging way.
• Sales Enablement: Create and maintain sales enablement resources that help sales and customer-facing teams communicate product value effectively. This may include sales decks, one-pagers, FAQs, battlecards, demo narratives, training materials, and objection-handling support.

Desired Candidate Profile

Must Have:

• Available to work Hybrid from Toradex Office in Campinas-SP.
• Fluent English, with strong written and verbal communication skills.
• At least 3 years of professional experience in Product Marketing within a B2B technology or technical product environment.
• Strong GTM planning and project management skills, with proven ability to build launch timelines, manage dependencies and milestones, anticipate content and enablement needs, and coordinate activities across multiple teams.
• Proven ability to lead by influence across teams and functions.
• Ability to collaborate effectively with Product Management, Sales, Marketing and technical stakeholders.
• Strong experience developing positioning, messaging, product narratives, and sales enablement materials.
• Proven ability to translate technical product capabilities into clear, compelling value propositions for technical and business audiences.
• Experience marketing complex or technical B2B products to developers, engineers, system architects, product teams, technical buyers, or enterprise decision-makers.
• Experience supporting technical product launches, technical sales enablement, demo narratives, or competitive differentiation.
• Data-driven mindset with the ability to measure, learn from, and iterate on marketing effectiveness.

Nice to Have:

• Experience marketing B2B SaaS or cloud-based technical solutions, particularly IoT, device or fleet management platforms, developer platforms, software deployment/update solutions, etc.
• Familiarity with embedded systems or related hardware/software technologies.

What do we offer

• An agile and intercultural work environment
• Working with latest IoT computer technology in an international environment
• Participation in defining processes and your working environment
• Contemporary employment conditions, modern office space and a flexible working environment
• Opportunities for your personal development
• Meal allowance (flash card)
• Health and dental care
• Flexible working hours
• Parking space
• Anniversary day off

Disclaimer: This is not a temporary role. It is a long-term, full-time opportunity.