Product Marketing Manager, Prime / OTC

You will lead go-to-market strategy for Prime and OTC products, own messaging and positioning, and drive product adoption among institutional clients. You will create sales enablement materials, support key client conversations and RFPs, partner with Product and Trading to prioritize features, and execute launch and growth campaigns.

Responsibilities

• Own messaging, positioning, and narrative for BitGo Prime, OTC trading, derivatives, and financing solutions
• Develop and execute go-to-market strategies for new product launches, features, and market expansions
• Define target segments and build tailored value propositions
• Conduct competitive and market analysis across trading venues, prime brokers, and liquidity providers
• Build high-impact sales materials including decks, one-pagers, case studies, and pitch narratives
• Partner with Sales and Trading to improve win rates and accelerate deal cycles
• Translate complex trading and liquidity concepts into clear, compelling messaging for clients
• Support key client conversations, RFPs, and strategic deals
• Act as the voice of the customer to influence product roadmap and prioritization
• Partner with Product and Trading teams to bring new features to market
• Own product launch communications and adoption strategy across institutional audiences
• Work with content, PR, and growth teams to drive pipeline through campaigns, thought leadership, and events
• Support analyst relations and industry positioning

Requirements

• 5+ years of product marketing experience in fintech, crypto, capital markets, or trading environments
• Strong understanding of institutional trading workflows (OTC, liquidity, derivatives, settlement)
• Proven ability to own GTM strategy and execute cross-functional launches
• Experience partnering with Sales and directly influencing revenue outcomes
• Exceptional communication skills with ability to simplify complex financial products
• Highly analytical, organized, and comfortable operating in fast-paced environments

Benefits

• Competitive base salary, bonus, and stock options
• 100% company-paid health insurance for employee, partner, and dependents
• Up to 4% 401k company match
• Paid parental leave
• Paid vacation
• Free commuter or parking pass
• Free custom lunches, dinners, and snacks
• Computer equipment and workplace furniture