Product Marketing Manager

POSITION OVERVIEW:

Reporting to the Segment Leader, Corporate Branding and Marketing, the Product Marketing Manager (PMM) serves as the strategic bridge between upstream (strategic marketing, product development) and downstream (marcom, sales). As the strategist of our solutions to the market, the PMM ensures that customers will understand not just what Hydranautics offers, but why it matters. This is a global and collaborative leadership role that turns strategies into results. The PMM is accountable for go‑to‑market (GTM) strategies and execution that drive customer acquisition, engagement, and long‑term adoption across persona targets and omni-channels including through digital marketing.

KEY RESPONSIBILITIES:

Strategic duties include but not limited to:

• Interpret upstream strategic plans into personas for targeting and build long-term targeting capabilities, including advice on marketing technology stack and usage
• Create omni-channel marketing strategies, including GTM, promotion, and sales enablement, for new product launches and on-going portfolio growth
• Strategically estimate, secure, and manage campaign and events budget to optimize customer acquisition cost and ROI
• Continuously refine strategies based on analysis of customer needs, performance data, and competitive moves
• May help manage agency relationships

Implementation duties include but not limited to:

• Use testing, experimentation, benchmarks, and data to balance the need for strategic alignment with urgency to implement
• Deliver demand and lead generation for annual growth strategy while supporting entire customer journey
• Partner with Product Managers and Application team to communicate new product and portfolio value propositions and proof points
• Create marketing messages that engage effectively with target personas
• Partner with MarCom/ agencies to create assets and content to support the strategy including website management
• Partner with commercial teams to create materials/ tools to effectively value sell

QUALIFICATIONS:

• Bachelor’s degree in marketing, communications or related field.
• 5+ years B2B marketing or agency experience demonstrating a track record of effective strategy development and execution – such as product marketing, digital marketing, communications management, campaign strategy, account based marketing, field marketing, account management. Preference for experience marketing to multiple global regions.
• Ability to communicate ideas, both written and verbal, clearly in the English language. Japanese language skills are a plus.
• Intermediate skills in Microsoft Office suite such as Teams, Word, Excel, Outlook, and Power Point in order to communicate ideas, build alignment, and track details.
• Intermediate skills in analysis of marketing performance on platforms such as Google Analytics, Marketing Cloud, Marketo. Experience with Marketing Technology is a plus.
• Must be able to work with a flexible schedule to accommodate global time zones (several hours a month) and travel (domestic and international) occasionally (up to 20%).