Product Marketing Manager LATAM

The primary duties of a Product Marketing Manager are to take ownership of the strategic product category(s) with key responsibilities including conducting market research, identifying industry trends, developing comprehensive product strategies and fueling a new product roadmap while driving strategic alignment with business objectives. The Product Manager will also lead the development of innovative products, overseeing everything from concept ideation and prototyping to final production and market launch. This role will also focus on commercializing products effectively, ensuring successful go-to-market strategies and achieving revenue targets. You will collaborate cross functionally to create strategic initiatives, leveraging market trends and customer insights to drive product enhancements and expansions.

Job Description:

Duties and Responsibilities

• Develop 3 year strategy & plan and initiate marketing and new product development efforts to grow sales and profits in the category(s) of responsibility.

• Proactively manage the portfolio of products within the category(s).

• Implement and monitor strategies including product positioning, forecasting, cost reductions, product updates and/or obsolescence.

• Assist in the development of the overall departmental product strategy.

• Conduct market & user based research to understand the strategic, tactical, and new product development needs within the category(s)

• Must be comfortable and knowledgeable working on a commercial & residential jobsite: end user visits, making sales calls with Milwaukee sale & distributor sales force, and field testing.

• Lead and interact globally with various cross functional teams and departments to collaborate and deliver objectives on schedule.

• Write and submit appropriate documentation to initiate new product efforts.

• Provide customer input throughout the new product development process.

• Analyze and interpret findings and report to senior management.

• Assess and analyze new business or product opportunities and be able to articulate to management your findings and recommendation.

• Work collaboratively with Engineering to ensure all new product development is meeting all the required targets and is being delivered on time.

• Develop comprehensive commercial plan to support all new product launches with “How we win; training modules, product specific videos & collateral, web campaign, channel or trade specific strategies, as well as a full promotional plan.

• Collaborate with brand & channel marketing to develop appropriate programs and promotions to deliver quarterly and annual budget

• Participate in key customer presentations, line reviews, editorial visits/interviews, trade shows and other industry events as needed to promote the category(s).

• Act as the internal and external focal point for the resolution of product issues within the category(s) – own your category.

• Champion and lead various departmental improvement initiatives.

• Maintain an up-to-date database of competitive & market information including product catalogs, price lists, current promotions, new product introductions and regulatory issues.

• Attend trade shows, seminars and other industry events as necessary to stay abreast of market and industry trends.

Education and Experience Requirements

• Requires a Bachelor’s degree in Marketing, Business Administration or related area

• A minimum of 5-7 years experience in Marketing/Sales roles(s).

• Position requires accomplished analytic, written, verbal and interpersonal skills plus demonstrated track record of achievements in positions or increasing responsibilities, problem solving and decision making abilities.

• Willingness to travel 25-30% of the time.

• Proficiency in PC skills including MS Office and Internet usage is required.