Product Marketing Manager, Go-to-Market
OneTrust · San Francisco, California ·
- Category
- Marketing
- Experience
- 5+ years
Strength in Trust
OneTrust’s mission is to enable innovation through the responsible use of data and AI. We believe that ensuring data is trusted shouldn’t slow teams down—it should accelerate what’s possible. This led us to develop the first technology platform for responsible data use in 2016. Today, with AI representing the latest and most impactful expansion of data yet, OneTrust is once again redefining what responsible innovation looks like. OneTrust, the AI‑Ready Governance Platform™, unifies regulatory intelligence, automation, and connected governance workflows so businesses can continue to move at the speed of AI while ensuring good governance to prevent data misuse at scale. Trusted by thousands of organizations worldwide, OneTrust is shaping the future where trusted data becomes a transformative force for business and society.
The Challenge
OneTrust is looking for an experienced Product Marketing Manager to lead the planning, coordination, and execution of complex product and feature releases across the organization, in partnership with Product Operations. This role ensures launches are delivered on time, clearly communicated, and aligned to broader go-to-market (GTM) strategies. The Product Marketing Manager for Go-to-Market will drive operational excellence, resolve cross-functional dependencies, and bring structure and rigor to OneTrust’s fast-moving release environments.
Your Mission
Release Strategy & Execution
- Own end-to-end marketing release management for multiple concurrent launches, from early planning through post-release evaluation
- Develop and maintain integrated release plans, timelines, milestones, and readiness criteria
- Act as the voice of the customer, ensuring field and customer facing deliverables are simple, value-centric and actionable
- Ensure alignment between product development schedules and marketing GTM plans
- Proactively identify risks, dependencies, and constraints; drive mitigation plans to keep releases on track
Cross-Functional Leadership
- Serve as the primary point of contact for marketing release readiness, partnering closely with Product Management, Product Operations, Marketing, Enablement, Sales and Customer Success
- Facilitate release reviews, launch readiness checkpoints, and go/no-go decisions
- Drive clarity on roles, deliverables, and ownership across launch stakeholders
Operational Excellence
- Define and evolve marketing release management processes, tools, and best practices to scale with the business
- Create standardized launch frameworks, playbooks, and templates to improve speed and consistency
- Ensure accuracy, completeness, and timely handoff of launch assets across channels
Communication & Stakeholder Management
- Maintain executive-ready visibility into launch status, risks, and outcomes
- Act as a calm, trusted operator during high-visibility or high-pressure launches
Measurement & Continuous Improvement
- Partner with marketing and analytics teams to define launch success metrics
- Conduct post-launch retrospectives to capture learnings and drive process improvements
- Use data and insights to recommend changes to future release strategies
Required Qualifications
- 4-5+ years of experience in marketing operations, release management, program management, or go-to-market roles
- Proven track record managing complex, cross-functional launches in a product-led or technology-driven organization
- Strong project and program management skills with exceptional attention to detail
- Ability to influence without authority and navigate ambiguity
- Excellent written and verbal communication skills
- Experience and comfort with business-related tools and platforms such as AirTable, SmartSheets, Asana, Planner, WorkBoard, Confluence, Jira
Preferred Qualifications
- Experience supporting B2B, SaaS, or platform products
- Familiarity with Agile or product development lifecycles
- Experience building or scaling release management processes
- Comfort working with executive stakeholders on high-impact initiatives
- Flexible and resilient, comfortable with ambiguity, adaptable to a high-change environment and open to new concepts and/or processes.
For California, Colorado, Connecticut, Nevada, New York, Rhode Island, and Washington-based candidates: the annual base pay range for this role is listed below. Within this range, individual pay is determined by several factors, including location, job-related skills, work experience, and relevant education and/or training. This role may also be eligible for discretionary bonuses, equity, and/or commissions, as well as benefits.
Where we Work
We are embracing an office-first culture, encouraging three days a week in office for most roles, with meaningful opportunities to collaborate and celebrate in person.
Each role may have specific requirements or flexibility depending on the scope of the position, so we encourage you to verify this with your recruiter during your first interview.
Benefits
As an employee at OneTrust, you will be part of the OneTeam. That means you’ll receive support physically, mentally, and emotionally so that you can do your best work both in and out of the office. This includes comprehensive healthcare coverage, flexible PTO, equity RSUs, annual performance bonus opportunities, retirement account support, 14+ weeks of paid parental leave, career development opportunities, company-paid privacy certification exam fees, and much more. Specific benefits differ by country. For more information, talk to your recruiter or visit onetrust.com/careers.
Resources
Check out the following to learn more about OneTrust and its people:
- OneTrust Careers on YouTube
- @LifeatOneTrust on Instagram
Your Data
You have the right to have your personal data updated or removed. You also have the right to have a copy of the information OneTrust holds about you. Further details about these rights are available on the website in our Privacy Overview. You can change your mind at any time and have your personal data removed from our database. In order to do this you must contact us and let us know you wish to be removed. The request should be made on the Data Subject Request Form.
Recruitment fraud warning: OneTrust is aware of scams involving false offers of employment with our company. The fraudulent jobs, interviews and job offers use fake websites, email addresses, group chat and text messages. Be aware that we never ask candidates for personal information, IDs or bank information during the interview process. We do not interview prospective candidates via instant message or group chat, and do not require candidates to purchase products or services, or process payments on our behalf as a condition of any employment offer. Please note that any legitimate interview availability requests will come directly from a OneTrust recruiter with an "@onetrust.com" email address. You may also receive legitimate emails from "@us.greenhouse-mail.io". Recruiters will only reach out to candidates who have applied for a role through our ATS (Greenhouse) or prospects via LinkedIn InMail. Job offers will come from a recruiter and may have a "@docusign.net" email address. For more information or if you have been targeted please reach out to [email protected].
Our Commitment to You
When you join OneTrust you are stepping onto a launching pad — the countdown has begun. The destination? A career without boundaries working alongside a diverse and inclusive crew who is passionate about doing meaningful work. As a pioneer, your voice and expertise will help chart the direction of an entirely new category. Our commitment to putting people first starts with you. Your growth is part of the mission. Our goal is to give you the power to embark on the next phase of your uniquely, unique career.
OneTrust provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by local laws.