Product Marketing Manager

Equixly is changing the way secure software is delivered. The world’s leading organisations are leveraging Equixly’s proprietary, purpose-built, AI security model to transform penetration testing from a once-yearly task into a continuous activity. We are a startup going through rapid growth that provides software and expertise to large financial institutions, critical infrastructure providers, and top brands. By being part of Equixly, you will be working in a fast-paced environment but with an emphasis on delivering the quality our customers expect.

About the role

We need a Product Marketing Manager. AI is changing the way software is delivered and secured, Gartner is establishing rapidly growing new categories, and our platform (proprietary AI model) is leading the change in this developing situation. We need compelling stories that ensure our company and technology are seen, rightfully, as the category leaders. That’s where the Product Marketing Manager comes in. We need someone to own, craft, and manage our messaging and positioning, become a lynchpin between the commercial and development arms of the business, and develop a community of adherents to Continuous Offensive Security Testing. Are you up for this big old challenge?
Good, then read on.

About you

Candidates for the role should be able to demonstrate experience as a Product Marketing Manager in a B2B environment selling software into the SDLC teams of large enterprises. DevSecOps experience is an advantage. We need personality; there is a lot of AI noise out there and we need to stand out from the crowd while delivering meaningful messaging to an audience that has had its fill of marketing BS. You will want to work in a fast-paced environment that has a “Do It Now” mentality, with lots of room for growth. This is not a large organisation where you can hide, but you will be able to take ownership and drive your ideas through to completion. Having a visceral aversion to the m dash is also an advantage.

What you will do

• Build and manage go-to-market plans and campaigns for all Equixly products, features, and capabilities.
• Create and manage a process for gathering and disseminating information from the development and go-to-market teams.
• Work with our content marketer to ensure we are delivering the content that the company needs.
• Establish a community of users and adherents to Continuous Offensive Security Testing through thought leadership and events.
• Own the messaging on the website.
• Help produce webinars.
• Be as close to our customers as possible; sit in on calls, talk to them at events, and deliver messaging and content that speaks to that audience. We only care about the opinions of people who will actually buy the product.
• Develop and maintain product positioning, messaging, and value propositions across all target markets and buyer personas.
• Conduct competitive analysis and market research to ensure Equixly remains ahead of emerging trends and competitors.
• Enable the commercial team with the collateral, training, and messaging required to effectively communicate Equixly’s value to prospects and customers.
• Gather and synthesise customer feedback to inform product strategy, messaging, and go-to-market activities.
• Work closely with product and engineering teams to translate technical capabilities into compelling customer-facing narratives.
• Support product launches by coordinating messaging, content, internal communications, and external campaigns.

What we offer

• A stimulating and dynamic work environment in an innovative VC-backed startup at the intersection of cybersecurity and applied AI.
• Opportunities for professional and personal growth.
• Opportunity to have high exposure to the management team.
• Competitive compensation commensurate with experience, plus company benefits.