Product Marketing Manager (Environmental & Safety) in , us

Product Marketing Manager (Marketing Manager)

At the heart of our company is our people. People from many different backgrounds with different vantage points, opinions, and experiences. We strive to continually lead with our IMPACT values and empower our employees to develop their full potential on a team that is passionate about acceptance, inclusivity, and achievement. Our employees are the driving force for the innovation, collaboration and creativity that enables our organization to deliver strategic success. BLR is a trusted provider of compliance, training, and workforce solutions that help businesses stay current, mitigate risk, and drive operational excellence.
Job Summary: This role serves as a critical link between product, sales, and marketing, ensuring our offerings are effectively launched, clearly communicated, and aligned with customer needs. As a Product Marketer, you are responsible for translating product capabilities into compelling narratives that drive engagement, adoption, and retention. This role is responsible for ensuring product marketing readiness for launches, delivering effective sales enablement assets, and contributing to measurable improvements in product adoption, customer retention, and upsell pipeline in collaboration with Product Management and Sales Enablement. This role requires both strategic thinking and hands-on execution, and will work cross-functionally with Product, Demand , Sales, and Brand teams to drive measurable impact across the buyer journey. Primary Duties & Responsibilities:
Develop and tailor compelling product messaging, positioning, and value propositions aligned to EHS personas, buyer journeys, and brand standards
Ensure alignment with regulatory guidelines and test effectiveness through campaigns and sales feedback
Lead GTM efforts for new products, features, and bundles in collaboration with Product, Demand Gen, and Brand teams
Deliver launch playbooks, support campaign planning, and define success metrics for adoption, usage, and pipeline impact
Create and maintain sales tools, audit regularly for relevance, and support sales teams with updated, high-impact content
Partner on the creation of customer-facing EHS product materials
Conduct competitive analysis, win/loss reviews, and customer research to maintain up-to-date persona profile, segmentation, and buyer journey insights
Manage surveys and reviews, build case studies, and develop award submissions to enhance product credibility
Feed customer insights into demand planning and content strategy
Additional Responsibilities
Additional duties as assigned.
Critical Competencies:
Ownership & Execution – Demonstrates a sense of ownership to drive issues to closure, maximizes the use of existing processes while continuously pursuing ways to improve efficiencies, sets aggressive goals, monitors progress, and delivers results, and seizes more opportunities than others
Influencing Others – Persuasive and engaging, gains support of others for ideas, proposals, and solutions to take action and achieve the desired business outcomes
Customer Centric – Establishes and maintains effective relationships with customers, effectively aligns strategy with customers' business, anticipates customer needs, and sets high standards for customer service
The Individual:
Proven success in building messaging frameworks, content creation, and campaign execution
Excellent writing and communication skills with a strong eye for visual and verbal storytelling
Experience working cross-functionally with product, sales, and customer success teams
Strong organizational skills with the ability to manage multiple launches and timelines
Experience driving measurable adoption, usage, and retention of SaaS product
Qualifications:
3-5 years in product marketing or full-stack management – preferably in B2B Saas or compliance-driven industries
Bachelor's Degree
All qualified applicants will receive consideration for employment without regard to , , religion, , , gender , , or protected veteran status.
All external applicants must be legally eligible to immediately work in the country of hire without current or future sponsorship.
If you require an accommodation under the Americans with Disabilities Act, Section 503 of the Rehabilitation Act or similar law in order to apply for employment at Simplify Compliance, please contact our Talent Acquisition Team 1.800.727.5257, ext. 8101.
Job applicants may request to review the company's Affirmative Action plans by contacting the talent acquisition team/recruiter, Human Resources department or Chief People Officer.