Product Marketing Manager
BitGo Prime, LLC · San Francisco, California, United States ·
- Work mode
- Onsite
- Category
- Marketing
- Experience
- 4+ years
- Company size
- 501-1000
You will define and execute go-to-market strategy for multiple products, own product messaging and positioning, lead end-to-end product launches, and create sales enablement materials. You will partner with Product, Sales, Design, and Marketing teams to drive adoption, improve onboarding, and measure launch performance.
Responsibilities
- Own messaging, positioning, and go-to-market strategy for key products and features
- Develop deep understanding of customer segments across institutional and retail audiences
- Build buyer personas, use cases, and competitive positioning
- Partner with Product Management to shape roadmap priorities
- Lead product launches end-to-end, including internal alignment and external campaigns
- Own release communications and ensure adoption across clients
- Create sales collateral including decks, product guides, and demos
- Enable Sales and Business Development with messaging and tools to close deals
- Gather insights from Sales to refine positioning and improve conversion
- Collaborate with content, growth, and PR teams to drive demand and awareness
- Support campaigns, lifecycle marketing, and product-led growth initiatives
- Support go-to-market efforts for retail and mobile initiatives
- Translate institutional-grade infrastructure into intuitive messaging for retail audiences
- Partner with Product and Design to improve onboarding, engagement, and retention
Requirements
- 4 to 7 years of product marketing experience in fintech, SaaS, crypto, startup, or financial services
- Ability to translate technical products into clear customer value propositions
- Experience launching products and working cross-functionally with Product, Sales, and Design
- Familiarity with institutional and retail user journeys
- Excellent writing, storytelling, and communication skills
- Highly organized, proactive, and comfortable operating in a fast-moving environment
Benefits
- Stock options
- 100% company-paid health insurance for employee, partner, and dependents
- Up to 4% 401k company match
- Paid parental leave
- Paid vacation
- Free commuter or parking pass
- Free custom lunches, dinners, and snacks
- Computer equipment and workplace furniture