Product Marketing Manager

Drive go-to-market strategy across multiple BitGo products, own messaging and positioning, lead product launches, create sales enablement materials, and support demand, onboarding, engagement, and retention initiatives.

Responsibilities

• Own messaging, positioning, and go-to-market strategy for key products and features.
• Develop customer segment understanding, buyer personas, use cases, and competitive positioning.
• Partner with Product Management to shape roadmap priorities and launch new features.
• Lead product launches end-to-end, including internal alignment, messaging, and external campaigns.
• Own release communications and drive adoption among existing and new clients.
• Create sales collateral, product guides, demos, and customer-facing materials.
• Enable Sales and Business Development teams with messaging and tools.
• Gather Sales insights to refine positioning and improve conversion.
• Collaborate with content, growth, and PR teams to drive demand and awareness.
• Support campaigns, lifecycle marketing, and product-led growth initiatives.
• Support go-to-market efforts for retail and mobile initiatives.
• Improve onboarding, engagement, and retention for product users.

Requirements

• 4 to 7 years of product marketing experience in fintech, SaaS, crypto, startups, or financial services.
• Ability to translate technical products into clear customer value propositions.
• Experience launching products and working cross-functionally with Product, Sales, and Design.
• Familiarity with institutional and retail user journeys.
• Excellent writing, storytelling, and communication skills.
• Highly organized, proactive, and comfortable working in a fast-moving environment.

Benefits

• Bonus
• Stock options
• 100% company-paid health insurance for employee, partner, and dependents
• Up to 4% 401k company match
• Paid parental leave
• Paid vacation
• Free commuter and parking pass
• Free custom lunches, dinners, and snacks
• Computer equipment and workplace furniture