Product Marketing Manager (AI Team) EMEA

JOB ROLE

Product Marketing Manager — AI Products
Foundever | EMEA / Egypt / South Africa / India (CET timezone)

About Foundever

Foundever™ is a global leader in the customer experience (CX) industry. With 150,000+ associates across the globe, we power the best experiences for 750+ of the world's leading brands. Our in-house AI product suite is growing fast — and so is our need to make sure every employee understands, adopts, and gets value from what we build.

The Challenge We Are Solving

We build powerful AI products for our own workforce. The challenge is not building them. The challenge is making 150,000 people across 45 countries truly understand what they do, why they matter, and how to use them.

That is where you come in.

About the Role

This is not a traditional external-facing Product Marketing role. You will not be generating leads, running paid campaigns, or building sales pipelines.

Your audience is internal. Your product is AI. Your mission is adoption.

You will own how our AI products are positioned, launched, and communicated to our global workforce — translating complex technical capabilities into clear, simple narratives that resonate with non-technical employees across every level of the organization.

You will sit inside our Product, QA & Design organization, working directly alongside Product Managers, Technical Writers, and cross-functional teams across Operations, HR, Enablement, and Leadership.

This role is for someone who:

• Finds it deeply satisfying to make complex things simple
• Understands that internal audiences are harder to reach than external ones
• Knows that adoption does not happen through announcements alone
• Has marketed products or platforms to employees at enterprise scale
• Lives and breathes AI tools in their daily work

What You Will Own

Internal Product Communication

• Define how each AI product is positioned and explained to internal audiences across all levels
• Translate PRDs, release notes, and technical documentation into clear, benefit-led narratives that non-technical employees actually understand
• Create and maintain a consistent messaging framework and product vocabulary across the entire AI product portfolio
• Publish regular product news digests to keep global stakeholders aligned on roadmap progress and new releases

Internal Product Launches

• Own end-to-end internal launch planning and execution for every AI product and feature release
• Coordinate launch timing, messaging, channels, and stakeholder briefings across Product, Operations, HR, IT, and Leadership
• Ensure nothing lands as a surprise — every team is briefed, every channel is ready, every message is consistent

Employee Adoption Strategy

• Build communication strategies that drive real behavior change — not just awareness
• Identify and activate internal champions, AI evangelists, and team leads to carry product messages with credibility
• Design contextual, in-product communication that meets employees at the moment they need it most
• Organize and host internal product webinars, live demos, and enablement sessions for global audiences across time zones

Product Documentation & Enablement

• Lead and mentor the technical writing and product documentation team
• Set standards for clarity, consistency, and quality across all internal product materials
• Oversee creation and maintenance of FAQs, internal guides, how-to content, and enablement materials
• Produce engaging demo videos and product walkthroughs using tools like Loom that show employees exactly how to get value from each product

Cross-Functional Collaboration

• Act as the primary bridge between Product teams and internal users — ensuring employee feedback informs messaging and future product decisions
• Partner closely with Product Managers from discovery through post-launch — not just at announcement time
• Align with Internal Communications, HR, IT, and Leadership to ensure product messaging integrates with broader company communications without creating noise

Continued

AI-Native Ways of Working

• Champion and model AI-driven workflows across all product marketing outputs
• Use Generative AI daily to improve speed, quality, and scale of communication, documentation, and enablement content
• Set the standard for modern, AI-powered product marketing inside Foundever

What We Are Looking For

Experience

• 5 to 8 years minimum in Product Marketing, Internal Product Communications, or Product Enablement
• Proven experience owning internal product launches or platform rollouts at enterprise scale
• Demonstrated experience communicating AI or technical products to non-technical internal audiences
• Track record of driving employee adoption — not just awareness
• Experience working directly with Product Managers throughout the product development cycle
• Demonstrated leadership or mentoring experience

Skills

• Exceptional ability to simplify complex technical concepts into clear, human language
• Strong strategic thinking combined with hands-on execution
• Confident communicator across all formats — written, verbal, visual, and video
• Natural storyteller who leads with user pain before product features
• Strong stakeholder management across global, cross-functional teams
• Comfortable managing multiple products at different launch stages simultaneously
• AI-native — Generative AI is a core part of how you work every single day, not an occasional tool

What This Role Is Not For

• External demand generation or pipeline marketing professionals
• Candidates whose primary experience is customer-facing B2B marketing
• Change management or organizational transformation specialists
• Performance or growth marketing professionals

If your experience is primarily generating leads, running paid campaigns, or building sales pipelines — this role is likely not the right fit.

Tools

• MS Office suite — Word, Excel, PowerPoint, Outlook
• Collaboration and documentation tools — Jira, Confluence, Miro
• Video and demo tools — Loom or equivalent
• Generative AI tools — required, not optional
• In-app user engagement or product communication tools — a strong advantage
• CX platforms or enterprise SaaS product experience — a bonus

Location

• Remote — EMEA, Egypt, South Africa, or India
• CET timezone alignment required

What We Offer

• Ownership of AI product marketing and internal GTM strategy at global scale
• A seat inside the Product organization — not a support function
• Direct partnership with Product Managers and AI product leadership
• A fast-moving, AI-forward environment where your work is visible and impactful
• Remote-friendly with occasional travel, training, and company events