Product Marketing Lead

You will increase thirdweb's mindshare among Web3 developers, drive Active Developers and Revenue, create educational content, craft product narratives, manage YouTube output, coordinate content production, and contribute to marketing strategy.

Responsibilities

• Increase thirdweb's mindshare amongst developers in Web3
• Drive key metrics including Active Developers and Revenue
• Manage and create content to educate and attract developers
• Craft stories and narratives reflecting the power of thirdweb's stack
• Manage thirdweb's YouTube output and brief creators on video concepts
• Create content and pull together briefs for the production team
• Create timelines and workflows for content production
• Coordinate with freelancers or internal team members for resourcing
• Contribute to the strategic direction of marketing efforts and identify new channels and tactics

Requirements

• Passionate about web3 and crypto
• Technically proficient and understands complex technical concepts related to web3
• Natural storyteller who can create content for X, YouTube and Farcaster
• Growth-first mindset with close monitoring of data to optimize content
• Good understanding of building product-led email sequences
• Versatile and comfortable wearing multiple hats
• Talented writer who communicates complex technical ideas clearly and with personality
• Well organized and detail oriented
• Able to take full ownership over projects, delivery and reporting