Product Marketing Director, Consumer
Moloco · Menlo Park, California, United States; New York, New York, United States; San Francisco, California, United States ·
- Category
- Marketing
- Experience
- 3+ years
About Moloco:
Moloco is an AI-native performance advertising company, bringing the power of AI advertising to the open internet. Founded in 2013 by machine learning engineers who had built AI advertising systems inside the world's largest technology companies, Moloco began from a shared mission: to build that same engine for the open internet.
Today, Moloco is one company with two businesses, built on the same compound AI system. Moloco Ads is our AI-native performance advertising platform, helping mobile app marketers acquire, retain, and re-engage high-value users across the open internet. Moloco Commerce Media is our AI-native retail media platform, enabling retailers and marketplaces to turn their platforms into thriving ad businesses. Both are powered by CARA (Compound Ad Recommendation Architecture), the AI system behind every Moloco product.
At Moloco, we bring together those who've already solved hard problems and those with the drive to. Here, we work on some of the complex problems in AI advertising, at a scale and level of sophistication very few companies can offer. Come build what's next.
About this role:
We’re looking for a strategic and experienced Product Marketing Lead to drive Moloco’s global product marketing strategy for consumer (ie non-gaming) companies. In this role, you will be responsible for shaping how we position, launch, and market our solutions to consumer app advertisers worldwide. You will develop compelling messaging, craft go-to-market strategies, enable sales teams, and collaborate cross-functionally to drive adoption and growth. This role requires a balance of strategic thinking and hands-on execution to help consumer apps maximize performance through Moloco’s advertising solutions.
In this role, you will:
Build the marketing strategy:
- Develop a holistic marketing strategy to acquire new consumer (ie non-gaming) advertisers and drive growth from existing customers.
- Align with cross-functional teams — including other Marketing functions, Product, Go-to-Market, and Sales — to ensure coordinated execution of high-impact initiatives.
- Balance global and regional approaches to ensure marketing programs resonate across diverse markets and drive measurable impact.
Develop positioning and messaging:
- Conduct deep industry research (first-party and third-party) to understand the evolving needs of consumer app companies.
- Create data-backed, customer-centric messaging that clearly articulates Moloco’s unique value in helping consumer app businesses grow.
- Roll out positioning across web properties, sales enablement, content, events, and other initiatives to ensure consistency and effectiveness.
- Partner closely with Product to align the product roadmap with market needs and reinforce Moloco’s key differentiators.
Plan & execute go-to-market initiatives:
- Own the end-to-end development and execution of go-to-market initiatives to drive awareness, adoption, and growth.
- Lead high-impact programs such as sales narratives, event keynotes, webinars, research reports, and customer success stories.
Launch and scale new product solutions:
- Collaborate with Product and Go-to-Market teams to effectively position and communicate new product features.
- Drive adoption and engagement through compelling storytelling, education, and enablement programs.
Measure and iterate:
- Define clear success metrics for marketing initiatives, track performance, and optimize strategies based on insights.
Partner closely with sales and maximize impact with AI:
- Have strong AI fluency and curiosity leveraging AI tools to accelerate impact. Be a strong product marketing partner with sales in the development of marketing assets and materials to move the business forward.
- Work iteratively with sales teams on pitch development, messaging, and demand tactics to rapidly identify the most effective path to product-market fit and scale.
- Develop battlecards, sales narratives, and ABM programs that connect top-of-funnel awareness to pipeline and conversion outcomes.
How Do I Know if the Role is Right For Me?
- 10+ years of experience in marketing or go-to-market roles, with at least 3 years in the mobile app performance marketing industry.
- Proven ability to develop and execute global marketing strategies that drive customer acquisition, product adoption, and revenue growth.
- Deep understanding of the app marketing ecosystem, including user acquisition, monetization strategies, and key industry trends.
- Experience working cross-functionally with Product, Sales, and Go-to-Market teams to align messaging, strategy, and execution.
- Exceptional storytelling skills, with the ability to translate complex technical concepts into compelling, digestible narratives tailored for consumer app advertisers.
- Hands-on experience developing high-quality marketing content such as sales decks, webinars, case studies, and industry reports.
- AI fluency in practice: You don't just talk about AI, you use it. You actively leverage AI tools to test messaging variations, iterate on content, and build campaigns faster across both product marketing and demand generation. You're excited to help build an AI-first GTM motion from scratch and see AI as a competitive advantage, not a shortcut.
- Ability to thrive in a high-growth, fast-moving company, demonstrating adaptability and a self-starter mentality.
- Strong written and verbal communication skills, with the ability to influence and inspire diverse audiences.
Compensation & Benefits
U.S.-based employees have access to medical, dental, and vision insurance, a 401(k) plan with company match, short-term and long-term disability coverage, basic life insurance, and well-being benefits and perks. U.S.-based employees also receive up to 12 scheduled paid holidays per calendar year and one Thrive Day off per quarter. Additionally, all employees have Flexible Time Off (FTO).
The successful candidate may be eligible for a bonus and equity awards. Eligibility and amounts are determined by performance and the terms of the applicable plans.
The location for this role is listed above. For base pay range purposes, location-based compensation is grouped into the following regions. Your region is determined by your assigned work location.
- Region A: Menlo Park Office, New York Office, SF Bay Area, New York Metro Area
- Region B: Seattle Office, Seattle, Los Angeles/Orange County, San Diego, Austin, Boston, Washington DC Metro Area, Miami
- Region C: All other U.S. locations
Salary Ranges:
Supporting Your Best Work and Your Best Life:
Our benefits are designed to support our people in doing their best work and living well, at work and beyond. Benefits vary by country, employment type, and eligibility. Connect with a recruiter to learn more about benefits in your region.
Moloco Values:
- Lead with Humility: Everyone’s voice is respected, valued, and heard. We win, lose, and learn together. Accountability and feedback are essential to our success.
- Uncapped Growth Mindset: We see all situations as opportunities to learn, grow, and improve as individuals and as an organization. We seek diverse perspectives, encourage curiosity, and promote experimentation to push the boundaries of what’s possible.
- Create Real Value: We pursue the most impactful opportunities with intensity and rigor. We take intelligent risks and make disciplined trade-offs to maintain deep focus. We help our customers win by delivering durable value.
- Go Further Together: We’re one team working towards one vision. We collaborate proactively and inclusively, involving the right people at the right time and in the right way. We strive to create a more equitable workplace. We won’t let each other fail.
Additional Resources:
- Moloco Company Blog
- Moloco Leadership
- Moloco Newsroom
AI Use in Interviews
Our interview process is designed to get to know the real you. Unless a round specifically includes AI as part of what's being assessed, we ask that candidates engage without AI assistance. Please review our AI Use in Interviews Policy before your interview to understand what to expect. Failure to comply with this policy may impact your candidacy.
Candidate Privacy Notice:
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