Product Marketing Associate

This is a remote position.

• Coordinate the efforts and direction of the Digital marketing aspect of the Marketing in achieving set business goals
  
• Develop and execute marketing campaigns.
  
• Analyze market trends and competitors.
  

• Develop and manage online advertising campaigns on platforms such as Google Ads, LinkedIn Ads, and other PPC channels.
  
• Monitor and optimize ad performance to maximize ROI.
  
• Implement marketing strategies to re-engage potential customers.
  
• Manage budgets and bids for digital ad campaigns.
  
• A/B test ad creatives and landing pages to improve conversion rates.
  

• Create and manage Email content marketing strategies.
  
• Develop blog posts, articles, and other written content.
  
• Manage the content calendar.
  
• Optimize content for SEO.
  
• Manage email marketing campaigns.
  
• Build and segment email lists.
  
• Create and send newsletters and promotional emails.
  

Lead Generation

• Develop and execute strategies for generating quality leads through digital channels.
  
• Create and manage lead generation campaigns across various platforms.
  
• Track and optimize the lead funnel to improve conversion rates.
  
• Utilize CRM tools to manage and nurture leads.
  
• Collaborate with the sales team to align marketing efforts with sales goals.
  

• Handle media relations and press releases.
  
• Develop PR campaigns to enhance the agency's reputation.
  
• Respond to media inquiries.
  
• Manage crisis communication if necessary.
  

• Optimize the agency's website and client websites for search engines.
  
• Conduct keyword research.
  
• Implement on-page and off-page SEO techniques.
  
• Track and report on SEO performance.
  

• Collect and analyze data related to marketing efforts.
  
• Generate reports on campaign performance.
  
• Provide insights to refine marketing strategies.
  
• Utilize analytics tools and software.
  

Requirements

• 3–4 years of hands-on experience in digital marketing, with a proven track record of launching and scaling new products or services.
  
• Bachelor's degree in Marketing or a related field is preferred.
  
• Proficiency in managing performance-driven campaigns across Google Ads, Facebook/Instagram Ads, and other paid media channels.
  
• Solid understanding of SEO, SEM, and content distribution strategies.
  
• Experience working with marketing automation tools
  
• Strong analytical skills with the ability to interpret data, generate insights, and optimize campaigns based on performance metrics
  
• Adaptable and creative problem-solver.
  
• Excellent written and verbal communication skills, with a keen eye for persuasive ad copy and landing page messaging.
  

Benefits

• Remote work schedule
  
• Competitive salary
  
• Career growth & training
  
• Creativity Freedom
• Healthy and friendly work environment