Product Marketing and Operations Manager

Responsibilities

The TikTok Creative Product Marketing & Operations team develops world-leading tech solutions for ads creative production, interpretation, and optimization, empowering and inspiring advertisers, creators, and other third parties to deliver the best engaging creative experiences to end users. We are partner-oriented and dedicated to technical excellence. Our goal is to drive and lead technological innovation in the ads tech and creative industry, powering products and delivering value for our clients, creators, and the entire ecosystem.

What we're looking for

We are seeking a Product Marketing & Operations Manager to join TikTok’s Creative Product Marketing & Operations team in Dubai. This role blends strategic planning, product marketing, and operational excellence to accelerate advertiser success and creative product adoption across METAP. The ideal candidate combines analytical depth with cross-functional leadership, bringing structure, insight, and innovation to how TikTok empowers brands and creators.

Responsibilities

Strategy & operational excellence

• Partner with Global Product teams and regional stakeholders to define and execute data-informed GTM strategies for TikTok's Creative and Creator solutions across METAP
• Lead high-impact, cross-functional initiatives that align with platform growth priorities and drive product adoption at scale
• Design and implement operational processes, business planning frameworks, and performance measurement systems that embed accountability and support sustainable product adoption and market expansion

Regional product marketing & adoption

• Own end-to-end regional GTM for Creative solutions/ecosystem, from positioning and messaging to launch execution and adoption tracking
• Develop market-specific playbooks, product collateral, and enablement materials that translate global product value into regional business outcomes
• Partner with Sales and Product teams to surface advertiser insights and regional product gaps, feeding into global product roadmap prioritization
• Champion regional product feedback loops that inform feature development, pricing strategies, and market-fit improvements

Data-driven product insights & reporting

• Translate product performance data and regional usage patterns into actionable insights that shape GTM strategy and product investment decisions
• Collaborate with Data Engineering, Product Analytics, and Marketing Science teams to identify adoption drivers, friction points, and market opportunities
• Build reporting frameworks that surface regional product health and inform prioritization across stakeholders

Cross-functional product collaboration

• Act as the regional product voice between Global Product, Sales, Marketing, and HQ teams to co-create market-aligned solutions
• Build strategic partnerships with internal and external stakeholders across METAP to influence product strategy and deliver measurable regional impact
• Drive alignment on regional product priorities, resource allocation, and launch planning

Qualifications

Minimum qualifications

• High proficiency in Arabic, both written and oral: This role involves regular collaboration with clients, creators, and stakeholders across the METAP region. Projects with clients may be conducted entirely or partially in Arabic, requiring strong communication skills to ensure effective coordination and alignment of project goals.
• 5+ years experience in strategy & operations, product marketing, or advertiser success roles within digital advertising or technology environments
• Experience in digital advertising ecosystems, product management, or creator marketing
• Proven track record of driving successful GTM strategy and product launches driving business objectives
• Self-starter with strong project management skills, ability to grasp core context, identify key risks, and cooperate with all parties to achieve goals
• Analytical, data-sensitive, and goal-driven. Comfortable with setting ambitious targets, analyzing the status quo, planning a course of action, executing rapid trial-and-error iterations, and constantly improving through proficiency in data analysis tools

Preferred qualifications

• Master’s degree or equivalent experience in an analytical, business, or marketing-related field
• Demonstrated success managing cross-functional projects in fast-paced, global organizations
• Experience with TikTok Creative, Creator and AI Solutions (e.g., TikTok One, TikTok Symphony) and familiarity with marketplace dynamics

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why join us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.