Product Manager, Vascular, SEA

Product Management & Marketing Activities:

• Develop and iterate marketing plans for assigned portfolio(s) which include new product launches, product lifecycle management, go-to-market strategies, tactics, demand forecast, and pricing strategy per Corporate’s guidance
• Create and drive market shaping and market development initiatives to maximize therapy reach
• Collaborate with Health Economics and Outcomes Research team, Medical Affairs and Strategic Marketing to optimize portfolio and address unmet market needs
• Ensure smooth execution of marketing plans through close collaboration with key internal stakeholders, key customers and distributors
• Organise and co-ordinate all aspects of product promotional campaigns and / or participation in 3rd party conferences
• Measure effectiveness of marketing plan and campaigns, and pivot accordingly
• Design and execute digital campaigns

Market Knowledge:

• Possesses thorough understanding of local healthcare policies, and industry and market macrotrends which would impact market access and marketing strategy
• Acquire / demonstrate excellent knowledge and understanding of competitive landscape, patient journey, buying process required to inform marketing strategy and thereby achieve sustainable profitability
• Conduct or acquire market research for relevant data and information required to validate marketing initiatives

Budgeting & Forecasting:

• Participate in budgeting and forecasting process
• Establish and maintain effective and valid product portfolio forecasting
• Manage and optimize resource allocation i.e., assigned expense budget for marketing activities for assigned Divisional product portfolios

Product Knowledge and Training:

• Develop and maintain superior product knowledge and provide regular product training to sales team and customers
• Maintain high level of sales competency through regular product training and develop and enhance sales team’s clinical selling skills to communicate product value propositions effectively

Relationship Management:

• Manage relationships with Divisional marketing, sales organization, marketing agencies to implement the marketing & branding activities
• Establish professional relationships with key opinion leaders and customers to ensure high level of customer centricity in marketing plans

Our Requirements

• Bachelor’s Degree in Marketing or industry-related discipline (MBA is an advantage)
• Minimum 3 years’ experience in marketing in medical device industry, in demonstrating strategic thinking and successful implementation of marketing strategies
• Prior sales experience in Peripheral Vascular/Arterial Portfolio is required
• Possesses strong drive to succeed, reflected by proven track record
• Experience working with distributors would be an advantage
• Possesses strong business acumen and excellent presentation skills (both oral and written)
• Able to undertake at least 40% travel