We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.





Job Description

Reporting to the Senior Marketing Manager, the Product Manager (SM) is responsible for developing and executing portfolio strategy throughout the product lifecycle. This includes identifying and understanding customer needs, defining the product vision, setting strategic direction, and collaborating cross-functionally to drive successful product outcomes. The role ensures financial objectives are achieved while delivering solutions that meet customer expectations across the Specimen Management (SM) portfolio.

• Lead strategy development and portfolio management for one of two portfolios within the Specimen Management platform in Canada (Acquisition or Containment). Acquisition includes wingsets, needles, and line-collection devices; Containment includes blood collection tubes, urine collection system, and research tubes.
• Provide inputs into financial budgeting/forecasting and demand planning, and conduct GP analyses.
• Lead the launch process for managed product lines, including completing launch plans, pricing, promotion, and ensuring regional readiness to launch.
• Identify market trends, competitive behaviors, and customer needs to maximize business opportunities and minimize potential threats.
• Develop value propositions that resonate with customers’ needs and incorporate customer-centric messaging in marketing activities.
• Develop and execute annual marketing plans and long-term strategic plans to respond to the needs of the Canadian market.
• Support and participate in sales planning, opportunity management, and customer engagements.
• Ensure the Canadian sales team has appropriate tools, training, and support required to enable sales; actively participate in sales presentations when requested.
• Develop and maximize relationships with the global platform to ensure Canadian needs are met and to provide input for new product developments.
• Drive market development activities, including development of a strong Key Opinion Leader (KOL) network.

Education and Experience required:

• Bachelor’s degree required.
• 3+ years sales, marketing or product manager experience within the healthcare industry, medical device preferred.
• Experience in identifying Market Opportunities, Market Segmentation, Targeted Marketing, Competitive Analysis, Pricing Strategy and Go to Market models and strategies.

Knowledge and Skills required:

• Strong analytical, financial, and business acumen, with the ability to interpret data and translate insights into business decisions.
• Proficiency in CRM platforms (e.g., Salesforce) and Microsoft Office applications, particularly Excel, PowerPoint, Word, Outlook, and Teams.
• Excellent communication, presentation, and stakeholder management skills, with the ability to influence cross-functional teams without direct authority.
• Demonstrated leadership, initiative, creativity, and problem-solving skills, with the ability to work independently and drive results.
• Highly organized with strong project and process management capabilities, able to manage multiple priorities and deadlines in a fast-paced environment.
• Customer-focused team player with the ability to build relationships and collaborate effectively across all levels of the organization.
• Ability to travel up to 25% within Canada and United States, as needed.

Preferred qualifications:

• Bilingual in French an asset (read, write, speak).

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visit .

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Required Skills

Optional Skills

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Primary Work Location

CAN Mississauga - Derry Road West

Additional Locations

Work Shift