Adventure is our Culture. Join a team that celebrates a lifestyle as bold as the terrain we love. At Backcountry, we are rooted in adventure, recognition, and wellbeing on and off the mountain. We spotlight employee stories, celebrate milestones, and offer exclusive outdoor perks. Whether you are at HQ, in a retail store, or remote, you will be part of a team that thrives on energy, exploration, and connection.
Reports to: Vice President of Product and UX
Location: Cottonwood Heights, Utah (Hybrid - 3x/week in-office), with regular travel to stores
About the Role
Retail is a growing part of Backcountry's business, and the customer experience across stores and Backcountry.com needs to feel like one brand rather than two systems. As Product Manager, Retail Experience, you will own the product roadmap for everything that bridges our physical stores and the digital experience.
At six to twelve months, success looks like measurable growth in cross-channel revenue and store conversion, a unified retail experience customers can feel, and a roadmap that store operations, merchandising, and engineering trust and rally behind. You will be building for a store fleet that will look different a year from now than it does today.
This is a lean team. You will own a lot, move fast, and make decisions with full end-to-end responsibility.
What You'll Do
- Own the product roadmap for retail customer experience, spanning the in-store journey and the digital touchpoints that connect stores to Backcountry.com.
- Build and improve cross-channel experiences including buy online pick up in store, ship from store, store inventory visibility on product pages and search, and in-store returns.
- Extend loyalty and customer recognition into the store so that membership, points, and order history work the same at the register as they do online.
- Partner with store operations and store teams to understand how stores actually run, then translate that into product requirements that hold up on a busy Saturday.
- Design the customer experience for store services such as rentals, fittings, and tuning — including how customers book, pay, and pick up.
- Define success metrics for retail initiatives, instrument them properly, and use data and experimentation to decide what to build next.
- Work with engineering on the systems behind the experience — point of sale, inventory, order management, and customer data — and make smart calls about what to integrate versus what to rebuild.
- Create repeatable playbooks and requirements so that bringing a new store or group of stores onto the experience is a known process rather than a one-off project.
- Partner across engineering, design, merchandising, marketing, analytics, and operations to turn business goals into shipped product.
Required Qualifications
- 3–5+ years of product management experience.
- Experience owning retail, omnichannel, or in-store customer experience, or closely adjacent commerce products.
- Working understanding of retail systems such as point of sale, inventory and order management, and customer data platforms.
- Demonstrated impact on conversion, revenue, or operational efficiency with measurable results.
- Strong analytical and experimentation skills, with experience using GA4, Looker, SQL, or similar tools.
- Ability to ship iteratively and keep momentum through rapid release cycles.
- Excellent communication skills and the ability to influence cross-functional stakeholders, including store leadership and field teams.
- Willingness to travel to stores regularly and to work onsite three days per week in Utah.
Preferred Qualifications
- Hands-on experience using AI tools within product workflows — pulling live context from project and documentation tools, prototyping instead of slide-decking, and automating repetitive work.
- Experience launching product in new stores, new markets, or newly integrated businesses.
- Experience with rental, service, or appointment-based retail models.
- Background in outdoor, specialty, or hardgoods retail.
Why Join
The people who do best here are builders. They take ownership, move fast, and want to see the direct impact of their work.
- Team Impact: Own the customer experience for a part of the business Backcountry is actively investing in and growing, and build a team/cross-functional initiatives that deliver against it.
- Ground-Floor Scope: Shape how retail and digital fit together while the patterns are still being set — not inherit someone else's. Product leadership and strategic influence grow alongside the product.
- Full Ownership: Own team performance and delivery end to end, from roadmap through shipped product, with the autonomy to make real calls.
- Competitive Benefits: Paid time off policies, 401(k) match, medical/dental/vision and a variety of supplemental policies, and employee discounts across our portfolio of brands.
Interview Process
- Recruiter Screen - A 30-minute conversation with our recruiting team to align on the role, your background, and what you are looking for.
- Take-Home Challenge - A short AI or product building exercise so we can see how you approach problems and execution.
- Hiring Manager Interview - A deep dive with the Vice President of Product and UX on your experience, product mindset, and operational thinking.
- Leadership and Store Operations Interviews - Conversations with the partners you will work with most closely across store operations and senior leadership.
- In-Person Interview - We'd like to meet you, and you should see a store. Details and logistics will be arranged with your recruiter.
- Reference Checks - Conducted in parallel with the final stages where possible.
- Offer - We move quickly for the right candidate.
Interview process is subject to change. Any updates will be communicated promptly and clearly.
Please Note
Part of our interview process is a mandatory in-person interview with someone on our team prior to an offer. Candidates that are unwilling or unable to meet for an in-person interview will be removed from consideration immediately.