Product Manager / Director, User Growth

You will drive the development of consumer-facing growth campaigns and task products that boost user engagement and retention, while enhancing internal platform and data analytics capabilities. You will define and execute channel growth strategies spanning SEO, ASO, referral, affiliate and paid channels, collaborating with channel owners to align platform features with funnel needs. You will evaluate campaign and task performance metrics to surface actionable insights, prioritize product capabilities for global growth strategies, and use AI tools and automation to accelerate experimentation. You will work closely with Paid Ads, Content, Affiliate, Referral, Trading and Listing teams to create growth synergies, and you will stay ahead of market trends and emerging technologies to keep the product strategy competitive.

Responsibilities

• Develop consumer growth campaigns and task products to boost user engagement and retention
• Enhance platform and data analytics functionalities to streamline internal operations
• Define and execute channel growth strategies across SEO, ASO, referral, affiliate and paid channels
• Collaborate with channel owners to align platform capabilities with growth levers and funnel requirements
• Identify high-potential channel opportunities and build features that amplify channel performance
• Evaluate campaign and task performance metrics to identify actionable insights
• Leverage AI tools and automation to accelerate experimentation and scale growth operations
• Work with Paid Ads, Content, Affiliate, Referral, Trading and Listing teams to create growth synergies
• Keep up with market trends and emerging technologies to inform product strategy

Requirements

• 3+ years of experience in growth activity, mega sale, personal task, loyalty system and platform products
• Proven track record of driving growth through innovative product solutions
• Decent understanding of data analysis, user research and campaign performance metrics
• Exceptional communication and collaboration skills with ability to influence stakeholders and lead cross-functional projects
• Proven ability to deliver large-scale projects and navigate cross-team dependencies
• High learning velocity and ability to translate product, data and market signals into actionable strategy
• Nice to have: experience with SEO and/or ASO strategy, keyword optimization, app store listing optimization and organic growth levers

Benefits

• Competitive total compensation package
• L&D programs and education subsidy
• Team building programs and company events
• Wellness and meal allowances
• Comprehensive healthcare schemes for employees and dependants