Product Manager Diagnostics
Abbott · United Kingdom - Maidenhead ·
- Category
- Product
JOB DESCRIPTION:
About Abbott
At Abbott, we are committed to helping people live healthier, fuller lives through innovative healthcare solutions. Our Core Diagnostics business plays a critical role in delivering accurate, timely diagnostic information that clinicians rely on every day.
We are now looking for a Product Manager, Core Diagnostics to help drive commercial performance and strengthen our portfolio across Region North Europe.
The Opportunity
As Product Manager, you will work closely with the Core Diagnostics team to plan, implement and deliver impactful marketing strategies across the region. You will be responsible for tailoring global and regional campaigns to local market needs, supporting sales teams, and driving brand presence across multiple channels.
This is a highly visible role, offering the opportunity to influence strategy, lead launches, and make a measurable impact on business growth.
Key Responsibilities
Marketing & Commercial Execution
Deliver regional marketing objectives, strategies and tactics for the Core Diagnostics portfolio (including Alinity, ARCHITECT and AlinIQ)
Ensure consistency of messaging, campaigns and brand execution across Region North Europe
Manage marketing budgets effectively within agreed limits
Support the achievement of sales and margin targets for priority product areas
Marketing Communications & Campaigns
Create compelling internal communications to inform and inspire regional teams
Lead external communications across digital channels, social media, customer communications and trade publications, ensuring compliance with regulatory Ad/Promo requirements
Develop editorial content, including articles and white papers
Drive brand visibility through customer events, promotional activities and industry congresses
Product Lifecycle Management
Act as the product expert for sales and management teams, supporting product training as required
Work cross‑functionally with Quality, Regulatory, Service, Finance and Tender teams on product launches, updates and conversions
Provide timely regional input to Area and Global Marketing teams, including demand forecasting
Market Intelligence & Insights
Conduct quarterly analysis of sales performance, market share and competitor activity
Present insights, trends and recommendations to senior marketing and sales stakeholders
Design targeted, account‑specific campaigns to improve market penetration
What You’ll Bring
Essential
Degree‑level education in Business, Science or a related discipline
Proven experience in tactical marketing
Strong understanding of marketing principles in IVD
High level of customer focus and ability to operate in a cross‑functional environment
Strong drive for results, influence and initiative
Highly Desirable
Digital and social media marketing experience
CRM‑based campaign experience (e.g. Salesforce or similar)
IVD market knowledge and/or relationships
Financial acumen with experience using Excel
WHAT WE OFFER
As you’d expect from a global healthcare company, we offer a fantastic range of benefits including competitive salaries, a superb defined contribution pension scheme, private healthcare, life assurance and a flexible benefits scheme.
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
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The base pay for this position is
N/AIn specific locations, the pay range may vary from the range posted.