Product Manager

Beem Credit Union: Banking for every journey

Beem is redefining what it means to be a credit union. With 80 years of cooperative history and a bold vision for the future, we’ve united to create a financial partner that offers both digital ease and people-first service.

Our mission is clear: financial wellness for all. We help British Columbians achieve their goals through personalized advice, innovative technology, and genuine human connection.

As one of BC’s largest credit unions, we serve over 200,000 members across 66 branches with $18 billion in assets under administration.

If you’re passionate about making a difference and want to join a team that values collaboration, innovation, and purpose, join us on the journey.

Learn more:

What this role is all about:

The Product Manager is responsible for the success of an assigned product. Working within the strategic direction established by the Principal Product Manager and AVP, Product Management, the Product Manager owns product discovery, product delivery priorities, roadmap execution, backlog prioritization, and measurable member and business outcomes. The Product Manager works with stakeholders to identify member problems, validate opportunities, and deliver solutions that create value for members and Beem. The Product Manager combines strategic product management and product ownership responsibilities, ensuring alignment between long-term product goals and day-to-day delivery execution. The Product Manager is accountable for ensuring the team is solving the right member and business problems while maintaining sufficient involvement in delivery to ensure priorities, epics, and backlog execution remain aligned to desired outcomes. The Product Manager serves as the primary bridge between business needs, member needs, design, technology, and delivery teams.

This role is open to hybrid/remote working arrangements within British Columbia.

What you’ll do:

Product Strategy, Research & Development

• Define and manage the product vision, objectives, and roadmap for an assigned product, ensuring alignment with portfolio strategy and organizational priorities.
• Define and communicate the product vision, strategy, and roadmap aligned with strategic objectives and member needs.
• Lead ongoing product discovery activities including member research, journey analysis, opportunity assessment, hypothesis development, experimentation, and validation.
• Maintain proactive awareness of industry best practices, emerging technologies, and competitive landscape; evaluate competitor product and, their effectiveness in meeting member needs, and potential improvements.
• Champion the process of product development and innovation from ideation, through testing, business case development, product launch and in-market performance.
• Advocate for digital-first solutions by identifying unique opportunities and challenges.
• Continuously refine product goals based on analytics, user feedback, and market trends.
• Manage processes of transition and retirement of existing products.
• Own and prioritize the product backlog, ensuring work aligns with product objectives, roadmap commitments, member outcomes, and business priorities.
• Translate product strategy into actionable epics and features, partnering with Business Analysts, Design, and Technology teams to support story development, acceptance criteria definition, and delivery readiness.
• Support the Principal Product Manager by contributing to pricing recommendations, business casing, go-to-market planning, and financial assessment against targets.

Product Analytics

• Define, monitor, and report on product OKRs, KPIs, and performance metrics that measure member value, product adoption, product usage, and business outcomes.
• Track and analyze product performance through metrics such as user engagement, conversion rates, member feedback and market trends or other KPI’s as appropriate for each product for continuous product improvement.
• Utilize various data analysis techniques and tools to derive actionable insights that inform product development, feature prioritization, and optimization efforts.

Product Delivery and Backlog Management

Own and prioritize the product backlog.

• Define and maintain epics and feature priorities aligned to roadmap objectives.
• Partner with Business Analysts to refine requirements, user stories, and acceptance criteria.
• Participate in all Agile/Scrum activities including stand-ups, sprint planning, backlog refinement, reviews, release planning, and retros.
• Make prioritization decisions and trade-offs based on product outcomes, member value, risk, effort, and strategic objectives.
• Ensure delivery teams understand the desired business outcomes and success measures for work being undertaken.

Communication & Collaboration

• Partner closely with Design and Technology peers as part of the product trio to balance desirability, feasibility, and viability when making product decisions.
• Work closely with Design to define the customer journey and create an exceptional user experience.
• Collaborate with internal stakeholders to align the digital experience with broader omnichannel strategies.
• Build strong relationships with peers to secure resources and support for continuous innovation.
• Develop written and other visual communication artifacts such as presentations, and effective communication of concepts to all levels of management
• Communicate ongoing changes and business results with stakeholders and peers.
• Communicate product vision, priorities, roadmap decisions, and business rationale to stakeholders, delivery teams, and business partners.
• Act as the product lead and subject matter expert for assigned products, ensuring stakeholders have a clear understanding of product objectives, priorities, and member outcomes.
• Lead product initiatives within the assigned product and contribute to cross-functional initiatives that support broader portfolio objectives.

What you’ll bring:

• Bachelor's degree in business administration, computer science, or related area is considered an asset.
• Minimum 5+ years of experience in product management, product ownership, business innovation, digital product delivery, or related disciplines.
• Experience leading product discovery and roadmap development.
• Experience managing product backlogs, epics, features, and prioritization within agile delivery environments.
• Experience working closely with Business Analysts, Design, and Technology teams.
• Strong understanding of product analytics, experimentation, and outcome-based product management.
• Knowledge of financial products and services, member segmentation, digital and physical channels and non-traditional competition
• Experience driving a focused product vision and owning the narrative with leadership, customers, and partners
• Outstanding written and oral communication skills
• Strong understanding of UX/UI design best practices
• High analytical acumen and solid business sense for ROI-based prioritization
• Understanding of agile or similar methodology
• Strong understanding of digital concepts
• Equivalent combination of the above may be appropriate

Total Rewards:

Our total rewards approach reflects Beem's values — celebrating success, investing in your growth, and supporting you at work and in life.

At Beem we are BOLD and Always Welcoming and our values are at the forefront of everything we do!

• Build Together: You are a team player who thrives on collaboration, sparks ideas, and fosters inclusivity.
• Own It: You are ready to take charge, drive change, and deliver outstanding results.
• Lead with Agility: You are a dynamic, adaptable thinker who thrives on challenge and innovation.
• Driven by Curiosity: You are eager to explore, learn, and shape the future.

Ready to join?

Visit us at to learn more about what it’s like to work for Beem Credit Union! We sincerely thank all applicants for their interest; however, only shortlisted candidates will be contacted for an interview.

We at Beem Credit Union are committed to ensuring inclusive employment practices and an accessible business environment for our employees. We do not discriminate based on any protected attribute covered by the Human Rights Code and encourage all qualified candidates to apply. We are committed to a fair and equitable hiring process for all candidates. All applications are reviewed by a member of our team.

Beem Credit Union serves communities across many traditional Territories and Treaty areas in British Columbia. We are grateful to live and work on this land and are committed to reconciliation, decolonization, and building strong, connected relationships.