Product Designer

Main Responsibilities

• Lead product design from discovery through launch and iteration across the product lifecycle
• Balance user needs with business objectives to make strategic product decisions
• Conduct user research and use data to inform product strategy and design decisions
• Define and prioritize features in collaboration with product managers and stakeholders
• Analyze competitive landscape and market trends to identify opportunities
• Design end-to-end user experiences including research, wireframes, prototypes, and high-fidelity designs
• Establish success metrics and measure product performance against business and user goals
• Lead cross-functional collaboration with product managers, engineers, and business stakeholders
• Communicate product vision, strategy, and design decisions to diverse audiences
• Maintain and evolve design systems to ensure consistency and efficiency
• Use AI as an enablement tool to maximize productivity and delivery

Minimum Qualifications

• 5+ years of professional experience in product design with demonstrated impact on product success
• Strong portfolio showcasing end-to-end product design process and measurable business outcomes
• Expert proficiency with Figma, including prototyping and design systems
• Experience with Adobe Creative Suite (Photoshop, Illustrator)
• Proven ability to collaborate with product managers on product strategy and roadmapping
• Strong business acumen and understanding of key product metrics (adoption, retention, conversion, revenue)
• Demonstrated professionalism in behavior and presentation
• Active listener who is kind and passionate about building successful products
• Experience working directly with U.S. based clients and stakeholders
• Adaptable and quick to adopt AI tools to improve design workflow and delivery
• Knowledge of actionable UX, including designing AI-powered experiences that guide users to clear next steps

Required Technical Skills

Product Strategy & Business

• Product Strategy Documentation: Document clear design goals aligned with business objectives, including competitive analysis, target user segments, and feature prioritization
• Job-to-be-Done Analysis: Conduct analysis to ensure solutions focus on the actual jobs users need to accomplish
• Feature Prioritization: Strategically plan and prioritize features based on user needs, business value, and technical feasibility
• Competitive Analysis: Analyze competitive landscape and market positioning to identify opportunities and differentiation
• Success Metrics: Define and track product success metrics including adoption, retention, conversion, and business KPIs
• Product Lifecycle Management: Lead product design across discovery, definition, development, launch, and iteration phases

User Research & Testing

• Interview Methodologies: Conduct contextual inquiries, ethnographic research, and user interviews to deeply understand user needs and motivations
• User Testing Methodologies: Design and conduct usability testing, task-based testing, and A/B testing to validate product concepts
• Data Synthesis: Skillfully synthesize quantitative data from analytics with qualitative insights to inform product decisions
• Analytics Tools: Use tools like Google Analytics to analyze user behavior, track key metrics, and optimize the product journey
• Presentation of Insights: Create compelling presentations using storytelling techniques and data visualization to influence product decisions

User Understanding

• Persona/User Identification: Define and document users and personas based on research to guide product strategy
• Journey Mapping: Map user journeys to visualize touchpoints, pain points, and opportunities for product improvement
• User Pain-Point Identification: Identify and prioritize pain points, advising stakeholders on when to address them with urgency
• As-Is-State Mapping: Map current state of user flows to identify how customers accomplish their goals and where opportunities exist
• Designing to Meet User Goals: Prioritize user goals while balancing business requirements and technical constraints

Product Design Process

• User Flowcharts & Diagrams: Create visual maps that define user interactions and refine product journeys
• Site-Mapping: Visualize product structures to ensure intuitive navigation and support roadmapping
• Wireframing: Create wireframes that communicate product structure, functionality, and intended behaviors
• Flow Prototyping: Generate detailed user flow maps and create prototypes to test product concepts
• Broad Solution Exploration: Generate multiple ideas quickly, showing clear rationale for why certain ideas were eliminated
• Instances: Anticipate all scenarios that users and systems may generate to save time and money

Interaction & Visual Design

• Responsive Design: Ensure product experiences are optimized for all devices and usage contexts
• Design Patterns: Apply established design patterns to solve problems efficiently and create consistent experiences
• Design Systems: Create and maintain comprehensive design systems using atomic design and design token management
• Interface Polish: Create aesthetically pleasing, on-brand interfaces with meticulous attention to detail
• Typography: Select fonts that align with product tone, readability, and brand identity
• Color: Apply color theory principles while meeting accessibility standards
• Micro-Copy: Write copy that builds trust and guides users to complete desired actions
• Final Copywriting: Ensure copy is curated to persuade users to take specific actions aligned with business goals
• Motion Design: Create engaging animations that enhance the product experience
• Accessibility: Ensure products meet accessibility guidelines and are inclusive by design
• Conceptual Imagery: Communicate product vision through visual representations and metaphors
• Final Imagery: Use imagery strategically to enhance user experience while ensuring inclusivity

Documentation & Cross-Functional Collaboration

• Clear Documentation: Provide exact specifications, dimensions, color codes, and interaction details to reduce development misinterpretation
• Asset Prep & Delivery: Export assets in various formats with clear naming conventions and version control
• Version Management: Maintain organized files with detailed notes using tools like Jira or Trello
• Style Sheets: Create and maintain comprehensive style guides for consistent product experience
• Proactive Communication with Engineers: Lead meaningful engagement with developers to make informed product decisions
• Design Quality Assurance: Ensure implementation aligns with product vision and design intent
• QA Communication & Documentation: Address QA issues through clear communication and prioritization
• Stakeholder Communication: Collaborate with product managers, executives, and business stakeholders to align product decisions

Interview Process Overview

Below you'll find an outline of the interview plan for our Senior Product Designer position. Please note that this is what we expect the process to look like; we may ask you for supplemental information or require an additional step before making a final decision.

1. Application and Portfolio evaluation
2. 30-minute screening with a member of our Recruitment team
3. 1-hour Virtual design session interview with one of our senior designers (focus on product thinking and problem-solving)
4. 1-hour Virtual final interview with our Head of Design (focus on strategic thinking and collaboration)