Product/Brand Marketing

Application deadline:
Location: Seoul , , South Korea
Contract type: Permanent
Job ID: 4883

Overall objective:

• Drive the growth of Azalea by developing and executing innovative patient/consumer solutions, IMC campaigns, creative content, and digital marketing strategies.
  
• Develop and implement both short-term and long-term brand initiatives to strengthen consumer engagement, improve brand awareness, and support business growth in the Korean OTC acne market.
  
• Lead impactful consumer and pharmacy activation programs, including digital campaigns, SNS/influencer activities, offline events, POSM, pharmacist engagement, and new channel initiatives.
  
• Explore and execute new approaches to better connect with consumers, especially through creative storytelling, digital touchpoints, and integrated communication across online and offline channels.
  
• Drive desired business outcomes through close cross-functional collaboration with internal stakeholders, including Sales, Medical, Regulatory, Supply, Commercial Excellence, and Global teams.
  
• Manage external partners and agencies to deliver high-quality creative content, media execution, consumer campaigns, and market insights.

Role and responsibilities:

1. Business Results
• Achieve agreed NSV and EBITDA targets for assigned products and portfolio.
• Set and monitor SMART goals across sales, market share, brand awareness, engagement, conversion, and channel activation KPIs.
• Drive sustainable growth through consumer-centric branding, digital-first campaigns, creative content, and customer engagement.
• Identify growth opportunities based on market data, customer behavior, digital performance, and competitor activities.
• Support launch readiness for new products or portfolio expansion through strong project management and go-to-market execution.

2. Market Dynamics & Customer Insights
• Analyze market trends, customer behavior, category dynamics, digital media usage, channel trends, and competitor activities.
• Translate market and customer insights into creative campaign ideas, digital content strategies, and impactful brand messages.
• Monitor customer conversations across SNS, online communities, search trends, influencer content, and relevant digital platforms.
• Identify customer pain points and unmet needs to strengthen brand relevance and growth opportunities.

3. Digital Marketing & Creative Content
• Lead digital-first strategies and IMC campaigns across SNS, influencer, video platforms, TVC, e-commerce, offline events, and key touchpoints.

• Develop creative content and customer-facing messages that make the brand memorable, relevant, and clearly differentiated.
• Utilize customer data, digital KPIs, search trends, social listening, and platform analytics to optimize campaign performance.
• Drive influencer and creator marketing to build trust, engagement, organic reach, and advocacy.
• Track performance metrics including reach, engagement, CTR, conversion, brand lift, traffic, ROI, and campaign efficiency.
• Collaborate with media, creative, digital, PR, influencer, and e- commerce agencies to deliver high-impact campaigns.

4. Plan and Execution
• Develop and execute short- and long-term brand strategies aligned with local business needs and global direction.
• Ensure annual brand plans, campaign plans, and business plans are completed and approved on time.
• Plan and execute customer engagement programs, including digital campaigns, influencer activations, offline events, branded content, and channel-linked promotions.
• Strengthen channel activation through visibility materials, customer education, stakeholder engagement, and recommendation-driving programs.
• Support channel expansion into online platforms, new customer access points, and alternative distribution channels.
• Monitor execution quality and optimize activities to maximize business impact.

5. Customer & Stakeholder Engagement
• Define key customer segments and develop tailored engagement strategies.
• Build customer engagement through creative storytelling, digital content, SNS activation, influencer collaboration, and offline brand experiences.
• Collaborate with influencers, creators, healthcare professionals, external experts, and business partners to expand reach and credibility.
• Work with Medical, Commercial Excellence, and Sales teams to develop appropriate speakers, influencers, and educational programs.
• Create integrated engagement journeys from digital awareness to online or offline purchase.

6. Cross-functional Teamwork
• Collaborate with Sales, Medical, Regulatory, Supply, Commercial Excellence, Finance, Legal/Compliance, Global teams, and external agencies.
• Lead cross-functional alignment for IMC campaigns, product launches, supply improvement, channel activation, and business expansion.

• Communicate brand vision, campaign direction, customer insights, and priorities clearly to stakeholders.
• Inspire teams with customer-driven ideas, creative thinking, and digital expertise, while ensuring timely decision-making and issue resolution.

7. Compliance to Relevant Regulations
• Comply with local SOPs, Code of Conduct, industry regulations, and company policies.
• Ensure all promotional materials, digital assets, influencer content, visibility materials, and engagement programs follow required review and approval processes.
• Maintain high ethical standards while driving innovative marketing activities.
• Adhere to drug safety reporting obligations where applicable and promptly report adverse events or product quality complaints.

Job specific competencies:

Professional Competencies:
• Bachelor’s degree or above.
• Over 7 years of experience in marketing, with at least 5 years of marketing experience preferred.
• Relevant marketing experience in OTC, Consumer Health, Pharma, Beauty, Skincare, FMCG, or related industries preferred.
• Experience in consumer marketing, IMC, digital marketing, SNS/influencer marketing, or creative content development is highly preferred.
• Good understanding of product/category dynamics, customer behavior, and competitive environment. Business-level English proficiency
• Understanding of pharmacovigilance, compliance, and relevant industry regulations.
• Behavioral Competencies
• Strategic thinking with strong brand and marketing planning capability.
• Creativity & innovation with digital-first mindset.
• Result orientation and strong ownership to deliver business outcomes.
• Customer focus based on consumer and market insights.
• Data-driven decision-making using facts, insights, and performance data

• Collaboration across cross-functional teams and external partners.
• Agility and execution excellence in a fast-changing market environment

Beyond the skin

Join LEO Pharma, a global leader in medical dermatology, as we go beyond the skin to make a lasting impact. Our innovative approach sets us apart. We are dedicated to leaving a legacy that positively impacts patients, colleagues, and our planet.

At LEO Pharma, we believe in the power of individuals to drive change. Our flat organizational structure empowers you to make a visible impact and offers versatile roles for professional growth. We value diversity and welcome applications from all qualified candidates, recognizing that our different perspectives, backgrounds, and attitudes enable us to make the best decisions. Join our passionate team at LEO Pharma and be yourself as we work together to make a difference.

For certain positions, LEO Pharma might complete a background check conducted by a third party.

Join us on our journey Beyond the Skin. Apply today!

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