Product Area Lead Digital Sales
ING Bank · Milan, IT ·
- Seniority
- Lead
- Employment
- Full time
- Category
- Sales
ING Bank · Milan, IT ·
The Product Area Lead Digital Sales will build and lead the digital sales engine for ING Italy.
This is a newly created leadership role, responsible for driving customer acquisition, conversion, and incremental revenue across all digital channels.
You will define the end‑to‑end digital sales strategy, partnering closely with Brand, Marketing&Comms, Product Areas, Data & Analytics, and Customer Interactions.
Your mission: turn growth opportunities into measurable commercial impact.
Key Responsibilities
Skills & Competencies
• Bachelor’s degree in Business, Marketing, Data/Analytics or a related field.
• Master’s degree or executive education in Digital Strategy, Growth or similar (preferred).
• 8–10+ years of experience in Digital Sales / Growth / Performance Marketing, ideally with leadership responsibility.
• Proven track record of delivering measurable commercial results in digital funnels.
• Strong expertise in digital analytics (Adobe Analytics, GA4), SEO/SEM, and experimentation (A/B testing).
• Experience improving UX / UI for mobile and web in close partnership with design teams.
• Ability to build and lead high‑performing, cross‑functional teams.
• Fluency in English; Italian is a strong plus.
• Experience in financial services, e‑commerce, fintech or high‑growth digital environments.
• Knowledge of predictive modelling, marketing mix modelling, or AI‑driven optimisation.
• Background in agile ways of working within Tribes/Squads.
Working conditions: Full Time
Duration: Permanent
Location: Milan (hybrid)
About ING
ING offers many opportunities to build a diverse and rewarding career. You will be joining an international innovative digital bank, the first in Italy to adopt a fully flexible smart working model, and you will be working in a stimulating environment where you can grow both as an individual and as a professional.
Our purpose - empowering people to stay a step ahead in life and in business - represents our belief in people’s potential. We don’t judge, coach or to tell people how to live their lives. We empower people and businesses to realize their own vision for a better future.
#doyourthing is our brand direction with us each and every day. It is how we articulate our purpose and our promise to make banking frictionless to the world. ‘do your thing’ is about people being free to live the life they want to live, knowing that they will make their world a little better for it.
Do you think you are "a step ahead"? Apply now!
The benefits of joining ING
In addition to being a part of a great team, working in a fun and innovative environment, we offer:
Our Commitment
Diversity is a fundamental element of our corporate culture, and we are fully committed to creating a safe and inclusive environment, based on mutual respect and the value of diversity, offering equal job opportunities to all qualified candidates.
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