Process Manager at eClerx – Pune | Jobyssey

Key Responsibilities

Design, implement, and maintain enterprise-grade tracking frameworks using GTM Web, GTM Server-side, GA4, and Firebase across web and mobile app environments.
Define scalable event taxonomies, naming conventions, and dataLayer standards for global deployments.
Develop custom tracking solutions using JavaScript, JSON, and regular expressions to support complex business logic beyond standard tag capabilities.
Build and maintain custom GTM templates and advanced trigger logic.
Collaborate with marketing, product, analytics, and engineering teams to define measurement frameworks, KPIs, and attribution models.
Translate business requirements into detailed tracking specifications and technical documentation.
Lead the implementation of cookie consent management platforms (CMPs) and privacy-first tracking strategies.
Ensure compliance with global data protection regulations including GDPR, CCPA, and other regional privacy laws.
Diagnose and resolve complex tracking issues and data discrepancies using tools such as GTM Preview, Chrome DevTools, Charles Proxy, and network debuggers.
Conduct comprehensive audits of existing tagging and analytics implementations and recommend optimizations.
Act as the primary technical point of contact for external vendors, agencies, and ad-tech partners.
Mentor junior Ad Operations specialists and collaborate closely with developers to ensure best-in-class tagging practices.

Required Skills & Qualifications

GTM Expertise: Advanced mastery of Google Tag Manager, including Server-side tagging, custom templates, and complex trigger configurations.
Technical Proficiency: Strong hands-on experience with JavaScript, HTML, CSS, DOM manipulation, and dataLayer architecture.
Analytics Expertise: In-depth knowledge of GA4, including property setup, event modeling, cross-domain tracking, and debugging.
Advertising Ecosystem Knowledge: Proven experience implementing and managing tracking for large-scale campaigns across Google Ads, Meta, LinkedIn, and programmatic DSPs.
Data Visualization: Ability to create insightful dashboards and reports using Looker Studio or similar BI tools to measure performance, attribution, and ROI.

Preferred Certifications

Google Analytics 4 (GA4) Certification (Good to Have)
Google Tag Manager Advanced Certification (Must Have)
Google Ads (Search, Display, Video) Certifications (Good to Have)

This role is ideal for a GTM Ad Operations professional who thrives at the intersection of marketing strategy, analytics, and engineering, and who can own complex tracking ecosystems at scale.

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