Principal Sales Engineer - UKI
Amplitude · London, UK ·
- Seniority
- Principal
- Category
- Solutions engineering
Amplitude · London, UK ·
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Serve as the technical quarterback for strategic UK deals, leading discovery, designing proof‑of‑concepts, handling data‑architecture and AI‑related objections, and presenting ROI to C‑level executives while collaborating with sales, engineering, and customer success teams.
Amplitude is the leading AI analytics platform, helping over 4,700 customers—including Atlassian, Burger King, NBCUniversal, and Square—build better products and digital experiences. With powerful AI Agents embedded across our platform, teams can analyze, test, and optimize user experiences faster than ever. Ranked #1 across multiple categories in G2’s Winter 2026 Report, Amplitude is the best-in-class solution for product, data, and marketing teams. Learn more at .
As an organization, we deliver for our customers by living our values. We operate from a place of humility, take ownership of problems and successes, approach challenges with a growth mindset, and put our customers at the center of everything we do.
Amplitude’s Commitment to Diversity Equity & Inclusion (DEI): Amplitude believes that diversity enables the creation of better products, improves the ability to solve complex problems, and drives more powerful solutions. We strive to create an environment of inclusion—one focused on psychological safety, empathy, and human connection—that will allow employees of all backgrounds to thrive.
Principal Sales Engineer - UK
Amplitude is where product teams go when they're serious about understanding their users.
We're the leading product analytics platform, and our customers range from some of the most recognised brands in the world to fast-moving scale-ups. Our new product agent Wave closes the development lifecycle by connecting data insights into code and moving companies towards self improving products!
In this role, you'll be the technical quarterback for our most strategic opportunities in the UK. You'll partner with Account Executives to win complex, multi-stakeholder deals by translating product capabilities into business outcomes that matter to Product, Marketing, and Analytics leaders.
You'll lead technical discovery, architect custom proof-of-concept implementations, and serve as a trusted advisor to prospects navigating their digital analytics strategy. Your technical credibility and business acumen will directly influence the annual pipeline.
What you’ll do…
Deal Execution (70% of time)
Internal Collaboration (20% of time)
Thought Leadership (10% of time)
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