Principal Product Marketing Manager, Photoshop
Adobe · San Francisco ·
- Seniority
- Principal
- Category
- Marketing
- Experience
- 10+ years
As a Principal Product Marketing Manager on the Photoshop Product Marketing team, you'll play a meaningful role in transforming the flagship product underpinning the Creative Cloud business–Photoshop–and deepening adoption in a new era of AI-powered growth. You’ll help shape how Firefly and AI come together with Photoshop to empower graphic designers, video editors, photographers, and other professional creatives to create unique, standout content. This role will sit on the Product Marketing team leading global, customer-facing product and feature releases, as well as initiatives from awareness to engagement. Scope will span from gathering and synthesizing early customer research and insights, to informing the product roadmap as Photoshop transforms for the AI era, and optimizing use cases, creative, and messaging for scaled outbound marketing to drive business growth.
What You’ll Do
Strategic Planning: Set clear goals for product marketing releases and initiatives, aligning with Adobe's strategic goals, and communicate strategy and plans effectively to team members and collaborators.
Market Analysis: Conduct market research to identify trends, customer needs, and the competitive landscape, using data and insights to inform a comprehensive marketing strategy.
Product Positioning & Messaging: Define and communicate an enduring and unique value prop for how Photoshop and Firefly work together as part of the Creative Cloud portfolio. Translate technical capabilities into compelling, consistent messaging that resonates across channels, audiences, and Creative Cloud.
Go-to-Market Execution: Lead the go-to-market process for new product launches, including messaging, positioning, informing pricing, and promotional activities.
Driving Value & Performance: Develop and implement marketing campaigns that drive measurable value, using data and analytics to optimize performance against business objectives.
Customer Journey: Map and analyze the customer journey to identify key touchpoints and difficulties, and develop strategies to enhance the overall experience and satisfaction.
Influencing Senior Leadership: Present strategies, plans, and results to senior leadership to inform decision-making, acting as a key cross-functional partner to ensure seamless collaboration on marketing initiatives.
What You’ll Need to Succeed
Passion for new technologies, creative image-editing products, and the creative industry. Hands-on experience with Photoshop or any digital imaging tools and the GenAI landscape is preferred.
A distinctive track record of launching technically complex products, leading cross-functional teams, and mentoring junior team members
Ability to thrive in ambiguity and rapidly evolving, matrixed environments, with a bias for action and problem solving
Exceptional written and verbal communication skills — the ability to distill complex ideas into digestible content and confidently influence executives, peers, and key decision makers
Data-driven and insight-led approach, with genuine customer curiosity — you dig into research, talk directly with users, and have the courage to challenge plans based on new information
Alignment with Adobe Core Values and commitment to getting results through collaboration and innovation, with the ability to collaborate and influence across the organization
Requirements
10+ years of experience in product marketing, marketing, or a related field
BA/BS degree in Marketing, Business or a related degree is preferred OR 10+ years of experience OR equivalent practical experience
About Adobe
Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.
Let’s Adobe together
At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.
Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email [email protected].
AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.
At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.
Expected Pay Range:
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $145,400 -- $261,150 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

In California, the pay range for this position is $180,300 - $261,150
In Washington, the pay range for this position is $165,600 - $239,725

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
Application Window Notice
Aug 19 2026 12:00 AMIf this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.