Principal Product Manager (Mobile Apps)

Our Mission

ButterflyMX is on a mission to empower people to automate property access, operations, and security from a single platform. Our products are installed in more than 23,000+ multifamily, commercial, gated communities, and student-housing properties worldwide, including properties developed, owned, and managed by the most trusted names in real estate. Our features are designed for developers, owners, property managers, and tenants and our products lower operating costs and improve tenant satisfaction.

Our Solution

Developers and owners no longer need to run building wiring or install in-unit hardware. Property managers can grant building access, revoke permissions, and review entry logs from an online dashboard. Residents can open doors from their smartphones, issue visitor access, and see who is trying to enter the building.

Our Culture & Values

Fantastic people are the key to our success. As a distributed, primarily remote workforce, we’re looking for more intelligent, passionate, collaborative, AI-forward, and down-to-earth individuals to join our growing team. We’re driven by a shared commitment to excellence and innovation, grounded in our core values: We delight our customers, We take ownership, We are a community of collaborators, We speak up, We think big and do small, and We are tenacious.

Role Overview

ButterflyMX is hiring for a Principal PM to lead the mobile product experience for a new and growing area of our business. You’ll own the mobile experience for this new surface area while solving the needs of property managers and operators who are part of the same ecosystem. This is a role for someone who can hit the ground running with existing momentum and still bring the curiosity and rigor to challenge what we think we know.

Responsibilities

• Own the product roadmap for this new area: evaluate what we’ve scoped, stress-test the assumptions, and evolve the plan based on what you learn

• Conduct rigorous discovery by getting close to end users and operators, sharpening the problem definition while iterating with Design and Engineering on the solution

• Embed AI into the product where it creates genuine value, not as a feature checkbox but as a lever for better experiences and smarter operations

• Make smart calls about what we build versus partner versus white-label

• Establish the metrics that matter and hold yourself accountable to them

Requirements

• 7+ years in product management with a track record of owning products from concept to market

• Mobile-first instincts: you think in mobile experiences natively, understand what makes a consumer app sticky, and have shipped products people use on their phones

• Comfort with ambiguity and early-stage product challenges: you can operate with a partial playbook, fill in the gaps, and make confident decisions with incomplete information

• Strong discovery discipline: you know how to get close to customers, synthesize qualitative signal, and translate it into a clear product direction

• AI-native thinking: you approach product problems by asking how intelligent systems can improve the experience, not by adding AI as an afterthought. You stay current on what the technology can actually do, and you bring that knowledge into discovery, design, and prioritization conversations

• A builder’s mindset: you don’t just write specs and hand them off. You prototype, tinker, use the tools available to you today to explore ideas quickly, and you close the loop between what you ask engineering to build and how it actually works

• Sharp communication skills: you can influence across engineering, design, go-to-market, and leadership by writing well, presenting clearly, and earning trust without authority

Bonus if you have at least one

• Experience in proptech, multifamily real estate, or property operations

• Experience building consumer mobile apps with meaningful engagement, retention, or marketplace dynamics

• Experience navigating third-party integrations or white-label partnerships as part of a product strategy

• Background in platforms where the end user and the buyer are different people: you understand that tension and know how to build for both
  

Compensation

The expected base salary range for this position is $200,000-$240,000. Actual compensation will depend on factors including budget, skills, experience, location, and internal equity. This position may also be eligible for bonuses, equity, or other forms of compensation, where applicable.

Benefits

• Comprehensive Medical (ButterflyMX covers 90% of the cost), Dental, and Vision plans (ButterflyMX covers 100% of the cost) starting day 1

• 401(k) plan with a match

• 13 paid holidays, 25 PTO days

• Paid Family Leave

• Employee Assistance Program

• Quarterly self-care stipends

• Access to optional benefits including pre-tax flexible healthcare spending accounts (FSA and HSA), Dependent Care FSA, and Commuter Benefits, as well as optional Supplemental Life, AD&D, Hospital Indemnity, Disability, Legal, Accident, Critical Illness, Pet, and Personal Liability Insurance

• And more!

ButterflyMX is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. You must have the authorization to work in the US to become an employee. We strive to create an accessible and inclusive experience for all candidates and employees. If you need reasonable accommodations during the application or the recruiting process, please let our recruiting team know.