Principal Product Manager - Business to Agent
Expedia Group · Washington - Seattle Campus ·
- Seniority
- Principal
- Category
- Product
- Experience
- 10+ years
- Company size
- 1000+
- Salary
- USD 224,000 – 358,500 / year
At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business.
Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors-Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together-help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere.
Introduction to the Team
We create and deliver tailored marketing strategies for Expedia Group’s brands, focusing on establishing strong connections and cohesive experiences for travelers and partners. We leverage our functional expertise and creative excellence to build trust and loyalty for our brands through innovative marketing approaches and technology.
Expedia Group is seeking a highly technical, builder-mindset Principal Product Manager to lead the strategy and execution of our Business to Agent team. AI agents are emerging as a new customer interface, increasingly owning the travel funnel from intent to transaction. We ensure EG’s supply, pricing, and brand are surfaced, selected, and transacted by agents, the next platform shift after web and mobile.
This is an individual contributor role designed for a builder. As the Single Threaded Leader for Business to Agent, the PM will own the channel-level theses, roadmap, experimentation, and outcomes across the full set of Agentic Search channels and emerging agent surfaces. The role carries direct ownership of strategy and execution, with a squad of senior engineers, and is empowered to act with minimal coordination tax.
In this role, you will:
Strategy & Thesis Building
Own the end-to-end strategy and outcomes for Business to Agent across agent channels, sequencing investment by economic contribution and maintaining a forward view on emerging agent surfaces.
Build and continuously refine theses on how agents search, evaluate, and transact, recognizing that agent archetypes differ meaningfully from each other and require bespoke approaches.
Translate theses into prioritized roadmaps and clear stay/invest/pass calls as the agent ecosystem evolves.
Agent Legibility & Access
Ensure EG’s inventory, pricing, policies, and loyalty signals are machine-readable and correctly interpreted across agent surfaces.
Drive expansion of EG’s presence into agent-specific indices, registries, and retrieval surfaces, and ensure EG is callable and usable wherever agents operate.
Identify and pull the small set of high-leverage levers per channel that drive agent visibility and access.
Agent Reasoning & Preference
Develop a research and experimentation agenda to understand how agents reason, rank, and recommend, drawing on observability tooling (e.g., chain-of-thought analysis), structured prompting of closed models, and emerging academic literature.
Translate learnings about agent preferences into agent-facing products, content, interfaces, and offerings, recognizing that agents may weight value, trust, and convenience differently than humans.
Operate a portfolio of agent-archetype strategies with a shared feedback loop across experimentation and research.
Experimentation & Productionalization
Define and operate a high-velocity experimentation system per channel, with clear hypotheses, decision criteria, and decision-grade readouts.
Translate experimental learnings into durable changes; product enhancements, expanded marketing surfaces, content systems, and offering adjustments – and rank what to productionalize against desirability, feasibility, and viability.
Shape the path toward end-to-end agent infrastructure as the category matures, including the harder unresolved problems of identity, authorization, and human-agent liability.
Team Leadership & Cross-Functional Influence
Lead a squad of senior engineers via dotted-line authority, operating as an AI-native, high-leverage, low-coordination-tax team that uses agents and automation to amplify output.
Partner cross-functionally with product, technology, marketing, brand, legal, and enterprise alliance teams to ship the changes that compound channel performance.
Embody failure-as-a-design-principle: move fast, including pivots when unsuccessful, and double down on signals of traction in a pre-playbook market.
Executive Communications & Presentations
Translate complex agent ecosystem dynamics, channel theses, and experimental learnings into clear, concise narratives for C-suite, board, and senior cross-functional audiences.
Represent Agentic Search in senior forums across the organization, framing trade-offs and recommendations with the structure and clarity expected at the executive level.
Serve as a thought leader on agent-driven markets internally and externally, producing research and point-of-view artifacts that shape how the broader organization thinks about the space.
Minimum qualifications:
10+ years in product management, growth, or technical product leadership, with increasing scope and ownership.
Demonstrated zero-to-one track record: has built and scaled a net-new channel, capability, or product from inception to measurable commercial outcomes.
Highly technical: able to read and reason about web infrastructure, retrieval systems, agent tooling, structured data, and APIs well enough to build independently.
Proven track record of building strategy, theses, and execution for channels or platforms at meaningful scale, with strong experimentation discipline.
Strong executive communication: clean presentations, executive presence, and the ability to drive alignment across senior cross-functional stakeholders without direct authority.
Comfort with ambiguity, fast cycles, and high-velocity decision making in a pre-playbook market.
Preferred qualifications:
Founder or founder-adjacent experience strongly preferred; candidates who have started, scaled, or made early-stage investments in AI or platform businesses bring directly transferable pattern recognition.
Active immersion in the AI ecosystem; relationships with frontier labs, agent platforms, or AI-native startups treated as a meaningful signal of genuine engagement, not just familiarity.
Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.
Benefits and perks
Expedia Group offers benefits and perks designed to support employees and their families, including medical, dental, and vision coverage, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and International Airlines Travel Agent Network (IATAN) membership. Learn more about life at Expedia Group at .
Accommodation requests
Expedia Group is committed to providing an inclusive and accessible recruiting experience. If you need an accommodation or adjustment due to a disability during the application or recruiting process, please submit a request at .
About Expedia Group
Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings. Across our brands and business, we help travelers explore the world with confidence and ease.
Important notice
Employment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never share sensitive personal information unless you are confident of the recipient. Expedia Group does not extend job offers via email or messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official place to find and apply for roles is .
Equal Opportunity
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.