Principal Architect, Consumer Data Platform, Measurement & Attribution
Warner Bros. Discovery · Atlanta, Georgia ·
- Seniority
- Principal
- Category
- Data engineering
Welcome to Warner Bros. Discovery… the stuff dreams are made of.
Who We Are…
When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
Your New Role:
Warner Bros. Discovery is seeking a visionary Principal Architect to lead the design and implementation of our next-generation Consumer Data Spine. This internal role is pivotal to the success of our AdTech strategy, enabling high-fidelity identity resolution, clean room integrations, and privacy-compliant data activation across our digital and streaming platforms. Reporting directly to the VP of AdTech, this role will be responsible for architecting scalable, secure, and interoperable data infrastructure that supports targeted advertising, campaign insights, and audience measurement and attribution.
The ideal candidate will bring deep experience in identity data platforms, clean room technologies, and data governance, with a proven track record of delivering enterprise-grade solutions in complex media environments.
Your Role Accountabilities:
Architect and lead the development of Converged AdTech’s new Consumer Data Spine, enabling unified identity resolution across millions of devices
Design and implement clean room infrastructure to support high-fidelity audience activation, measurement, and attribution with agency partners
Collaborate with product, engineering, legal, and privacy teams to ensure compliance with CCPA, CPRA, GDPR, VPPA, and emerging regulations
Define and enforce architectural standards for data interoperability, scalability, and security across AdTech systems
Partner with internal stakeholders to align data infrastructure with business goals for targeted advertising and campaign performance
Mentor engineering teams and contribute to the strategic roadmap for data platform capabilities
Deliver production-ready infrastructure supporting the launch of new audience solutions and advertiser integrations
Qualifications & Experiences:
15+ years of experience in data architecture, AdTech, or enterprise data platforms
Proven track record leading the design and implementation of large-scale identity resolution systems and data clean room infrastructure
Deep understanding of first- and third-party data strategies, audience targeting, campaign measurement, and attribution
Strong knowledge of data privacy regulations including CCPA, CPRA, GDPR, and VPPA, with experience operationalizing compliant data systems
Experience collaborating with cross-functional teams including Product, Engineering, Legal, and Privacy
Demonstrated ability to deliver complex data infrastructure projects under tight timelines (e.g., 3-month delivery cycles)
Expertise in data interoperability, API integrations, and scalable data pipelines
Strong communication and leadership skills, with experience mentoring technical teams and influencing executive stakeholders
Experience with cloud-based data platforms (e.g., AWS, Databricks, Snowflake)
Familiarity with clean room technologies and integrations with agency partners
Background in media, streaming, or digital advertising ecosystems
Knowledge and experience with digital ad serving technologies (Freewheel, GAM)
How We Get Things Done…
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $154,070.00 - $286,130.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.