Practice Development Manager Region MEA/ Focus Refractive (m/f/x)

Seeing beyond - future of medical technology

For more than 100 years, ZEISS medical technology has been driving progress in ophthalmology and microsurgery. In ophthalmology, our solutions help to maintain and improve people's vision at every stage of their lives. In microsurgery, our solutions enable targeted interventions on diseased tissue so that small and sensitive organs continue to function optimally.

Medical technology from ZEISS supports medical professionals in improving the lives of patients worldwide. The fact that our actions have a direct impact on people's well-being is what drives us every day.

Based in Dubai, you will combine clinical application expertise with strategic practice development to improve patient journeys, strengthen customer capabilities and drive the sustainable adoption and growth of ZEISS refractive solutions across the Middle East and Africa (MEA) region.

Your Role:

• You will conduct structured clinic audits covering the entire patient journey, conversion funnel and relevant clinical and operational workflows
• You will develop customized practice growth plans with clearly defined KPIs and measurable outcomes and implement regional Practice Development Consulting (PDC) strategies together with the country teams
• You will drive end-to-end conversion improvements, from initial patient leads to surgery, and increase procedure volumes by optimizing device utilization
• You will design and deliver training programs, presentations, wet labs and hands-on sessions for users, counsellors, optometrists, call centre teams and other relevant stakeholders
• You will provide clinical application support in close cooperation with local partners and train, mentor and support Clinical Application Specialists (CAS) to achieve excellent clinical outcomes
• You will develop in-clinic tools, consultation scripts and educational materials and support the implementation of global guidelines and onboarding processes at country level
• You will consistently track and report regional KPIs, including procedure volumes, device utilization, procedure adoption, conversion rates and the quality of application support
• You will collaborate closely with Sales, Service, Clinical Application and PDC teams and support regional customer activities, sales events, trade shows and demonstration projects

Your Profile

• You hold a university degree in business, optometry, health sciences, healthcare management, medical engineering or a comparable field.
• You bring several years of relevant experience in healthcare, pharmaceuticals, medical devices, ophthalmology or clinic and practice management
• You have proven experience in at least one of the following areas: practice development or clinic consulting, clinical application support, sales enablement, commercial excellence, patient journey management or customer experience
• You understand clinical and commercial workflows and can translate your findings into practical growth plans with measurable results.
• You have experience in training, coaching and capability building for frontline teams in both individual and group settings
• You combine a strong customer focus with excellent communication, presentation, consulting and reporting skills
• You are fluent in written and spoken English; Arabic, French or other regional language skills are an advantage
• Certifications or additional training in coaching, consulting or customer experience are an advantage
• You are willing to travel frequently throughout the MEA region and internationally

Your ZEISS Recruiting Team:

Jana Benn