PR & BTL Marketing Executive - UAE (Automotive)

About the Role

An established organization is seeking a PR & BTL Marketing Specialist to support brand visibility, engagement, and lead generation through public relations and below-the-line (BTL) initiatives. The role is responsible for planning and executing on-ground activations, events, sponsorships, and PR activities aligned with the overall marketing strategy.​

Key Responsibilities

• Develop and execute PR and BTL plans to support brand, product launches, and key campaigns across the UAE.​
  
• Manage events, roadshows, exhibitions, and in-mall/field activations, ensuring on-brand execution and strong ROI.​
  
• Coordinate with agencies and vendors for production, logistics, branding materials, and activation staffing.​
  
• Draft and localize press releases, statements, and media materials in coordination with the central marketing/PR team.​
  
• Build and maintain relationships with media, influencers, and partners to secure coverage and brand visibility.​
  
• Monitor and report on BTL and PR campaign performance, including leads, footfall, engagement, and media metrics.​
  
• Ensure all on-ground activities comply with brand guidelines and local regulations.​
  
• Support digital and social media teams with content and coverage derived from events and activations.​
  

Requirements

• Bachelor’s degree in Marketing, Communications, PR, or a related field.​
  
• 4–6 years of experience in marketing with hands-on exposure to PR and BTL/activations in the UAE market.​
  
• Strong understanding of local media landscape, event management, and consumer engagement tactics.​
  
• Proven experience managing agencies, suppliers, and budgets for events and activations.​
  
• Excellent written and verbal communication skills; Arabic language skills are an advantage.​
  
• Strong project management, multitasking, and stakeholder management capabilities.​