PR & Affiliate Senior Strategist

## Who We Are: Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes. For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another. At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today. **A day in the life:** - The PR & Affiliate Specialist supports PR & Affiliate production for our client roster. This position is responsible for creating pitching materials and reporting to maintain account sentiment and performance. This person also supports creative campaign ideation and compelling media pitches that will build, maintain and grow a client’s reputation, credibility and brand awareness. This includes increasing clients overall media presence through securing authoritative media placements and brand, social, and unique affiliate partnerships. **Responsibilities:** - Drafting written materials such as bios, fact sheets, award submissions, agendas, and various client communications - Monitoring press coverage for clients and competitors, and updating client-facing reports as needed - Creating and updating media lists and ideating/researching relevant contacts for partnerships - Support in developing and managing innovative affiliate marketing strategies using a full-funnel approach across TOFU, MOFU, BOFU, and unique affiliates - Source paid placement and CPA increase opportunities, pitch to client, implement, and measure then report on the success - Coordinating sample sends, gifting, and mailers to media, influencers, and celebrities - Providing administrative support to teams, inclusive of coordinating schedules, assisting with special projects and events, organizing the drive, etc. - Contributes regularly to creative brainstorms - Employ AI technologies to enhance and optimize business processes - Utilize and leverage Power Digital's Nova ecosystem as it relates to your department **Role Requirements:** - 1-2 years of affiliate and/or media relations experience - Extremely strong attention to detail and follow through - Extremely strong verbal and written communication skills for both client and internal communication - Possesses strong foundation of media and influencer relationships and a firm understanding of all publications and columns relevant to the health, wellness, beauty, fitness and lifestyle verticals - Ability to handle multiple projects simultaneously in a fast-paced environment under tight deadlines - Passion for Affiliate & Public Relations with a keen creative eye - Must be based in New York or the surrounding Tri-State Area, with the ability to serve as an on-the-ground representative for clients by attending media meetings, industry events, and affiliate activations as needed (hybrid flexibility). **Key Performance Indicators (KPIs)** - 100% hit on deadlines for monthly reporting, weekly reporting and other deliverables (requires 0 follow up) - Has 0 errors in work (grammar, spelling etc.) with strong attention to detail; does not need AM or AD to review work - Works autonomously on their assigned responsibilities - 100% completion of Power processes each week Asana, 15five) **Most Important Things (MITs)** - PR and Affiliate Client Performance & Sentiment - Building & Expanding a Strong Partner Network of Contacts - Recruitment Champion and Affiliate Partner Relationship Management - Identifies Affiliate Optimization Recommendations and Follows-Through **Benefits & Perks:** - Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium - 401(k) plan - 4% employer contribution matching - Unlimited Time Off available on day one - Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors - Fully flex work environment: full-remote, in-office, or hybrid - A one time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck - Employee Assistance Program (EAP) - 12 observed United States national holidays + 2 mental health recharge days per year - Unlimited opportunities for growth & leadership within a rapidly growing firm - Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s) - Quarterly awards including prize money and recognition for outstanding performance - Opportunities to be involved in company DEI initiatives _Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility._ _Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at [https://powerdigitalmarketing.com/company/careers/](https://powerdigitalmarketing.com/company/careers/)_ _[.](https://powerdigitalmarketing.com/company/careers/) If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at_ [[email protected]_](mailto:[email protected]) _before taking any further action in relation to the correspondence._