PPC Specialist

You will help develop paid-channel strategies and conversion and retention initiatives. You will plan, test, monitor, and optimize PPC campaigns; manage search-platform accounts; select keywords and audiences; adjust bids and budgets; track KPIs; write ad copy; develop campaigns; manage platform partnerships; and reduce click-fraud risk.

Responsibilities

• Participate in developing paid-channel strategies
• Contribute to conversion optimization and retention strategies
• Create and plan PPC campaigns and A/B tests across digital channels
• Oversee and optimize existing campaigns
• Manage search-platform accounts
• Select keywords and target audiences
• Monitor budgets and adjust bids to improve ROI
• Track KPIs and identify issues
• Write advertising copy when needed
• Develop campaigns across multiple channels
• Maintain partnerships with PPC platforms and vendors
• Reduce click-fraud risk
• Keep current with PPC trends

Requirements

• Proven experience as a PPC Manager or digital marketing specialist
• Experience with data analysis and reporting
• Knowledge of SEO and digital marketing concepts
• Familiarity with platforms such as AdWords and Facebook
• Working knowledge of analytics tools such as Google Analytics
• Knowledge or hands-on experience with optimization, search query reports, and keyword research in Google Ads
• Data-driven mindset
• Perfect English

Benefits

• Flexible working hours
• Free parking
• Learning budget
• Sports and leisure
• Remote work option
• Time off
• Workspace tools or budget