PPC Specialist

Duties & Responsibilities:

• Plan, optimise, implement and manage paid search campaigns for a variety of clients
• Ensure PPC campaigns are up and optimised according to brief and best practice guidelines
• Develop near and long-time paid search strategies and campaigns for clients
• Manage medium to large-sized PPC budgets
• Work with the content team to ensure landing pages are effectively optimised for all PPC campaigns to ensure maximum ROI and conversion is possible
• Perform keyword research and manage all bid management for your clients
• Work with the Digital Marketing Manager to ensure all paid search activity falls in line with the larger search marketing and digital marketing strategy
• Keep up to date with the latest industry trends
• Analyse activity and performance of all paid search campaigns and report findings back to the Digital Marketing Manager and subsequent clients
• Help to define PPCs strategies for a host of clients

Qualification & Experience:

• 3 to 5 years of experience in a similar role (preferably client-side)
• Proven track record in driving successful PPC and paid search campaigns

Skills Required:

• Strong working knowledge of Google Adwords and all paid search platforms
• Google Adwords certification preferable
• Strong attention to detail
• Passion for PPC and digital marketing in general
• Effective communication and reporting skills
• Strong track record in managing medium to large-sized budgets
• Strong numerical and analytical skills
• Good working knowledge of Google Analytics
• Effective account management skills

Benefits:

• Market competitive salary package
• Career growth opportunities
• Health care benefits
• Provident Fund & EOBI
• Subsidized transport facility (subject to availability)