PPC & SEO Specialist Local Lead Generation Optimization
Gentask Virtual Assistance Services · East Bunbury, WA, Australia ·
- Work mode
- Remote
- Employment
- Part time
- Category
- Marketing
- Experience
- 2+ years
Gentask Virtual Assistance Services · East Bunbury, WA, Australia ·
PPC & SEO Specialist Local Lead Generation Optimization
Scope: Part-Time / Project-Based
Rate: Candidate to propose their own rate
We are seeking a performance-driven PPC & SEO Specialist to optimize lead generation campaigns for a local service-based business. The ideal candidate will audit, rebuild, and manage existing Google Ads (Performance Max) and SEO strategies to significantly reduce Cost Per Acquisition (CPA) while targeting a hyper-local audience (1520km radius, aged 20+). This is a results-based engagement with high accountability and clear ROI expectations.
Reduce CPA from $35$40 to $20$22
Rebuild or optimize Google Performance Max campaigns
Increase qualified lead volume within 1520km radius
Improve local SEO rankings and organic visibility
PPC Management
Audit current Google Ads (PMax) campaigns and past performance
Build optimized campaigns targeting local keywords and geographic areas
Set up conversion tracking, budget limits, ad scheduling, and retargeting
Conduct A/B testing on creatives and keyword strategies
Continuously optimize to achieve CPA and lead targets
SEO Optimization
Conduct local SEO audits and competitor analysis
Optimize on-page content, metadata, and Google Business Profile
Build local backlinks, citations, and directory listings
Recommend blog topics and content strategies (if needed)
Enhance mobile-friendliness, page speed, and technical SEO
Communication & Reporting
Share daily performance updates on CPA, ad spend, and conversions
Attend weekly check-ins for campaign review and strategy adjustments
Document and explain campaign changes and test strategies
Deliver clear reports with actionable insights
2+ years of hands-on experience in PPC (especially Google PMax) and local SEO
Proven success in lead generation for service-based or local businesses
Strong grasp of digital marketing KPIs: CPA, CTR, ROAS, etc.
Proficient in tools like Google Ads, Google Analytics, SEMrush/Ahrefs, and GMB
Excellent English communicationclear, proactive, and data-driven
Able to provide samples of past campaigns and performance-based results