PPC / Google Ads Trainee

Category: Marketing

Location:

Google Ads / PPC Trainee

Sterling Lighting

Sterling Lighting is seeking a highly analytical and detail-oriented Google Ads / PPC Trainee to learn and grow into a full-time paid advertising specialist focused on B2B customer acquisition.

This is not a typical “social media marketer” role. We are looking for someone who enjoys systems, data, optimization, and problem solving. The ideal candidate is organized, logical, curious, process-oriented, and excited to learn how professional digital advertising works at a high level.

You will be trained internally through hands-on work, structured coursework, Google certifications, and mentorship while helping manage:

• Google Search Ads
  
• YouTube advertising
  
• remarketing campaigns
  
• keyword research
  
• reporting & analytics
  
• landing page optimization
  
• audience targeting
  

What You’ll Learn

• Google Ads campaign management
  
• B2B advertising strategy
  
• keyword targeting & negative keyword management
  
• audience segmentation & remarketing
  
• conversion tracking & reporting
  
• YouTube ad campaigns
  
• landing page optimization
  
• marketing analytics & optimization systems
  

What We’re Looking For

We care far more about aptitude and mindset than previous ad experience.

Strong candidates are:

• highly organized
  
• analytical and logical
  
• detail-oriented
  
• consistent and dependable
  
• comfortable with repetitive optimization work
  
• curious and eager to learn
  
• able to follow systems and processes carefully
  
• comfortable working with spreadsheets, data, and reporting
  

Great Backgrounds May Include

• business analytics
  
• engineering
  
• finance
  
• economics
  
• operations
  
• information systems
  
• marketing analytics
  
• statistics
  
• psychology
  

Recent graduates are encouraged to apply.

Nice to Have (Not Required)

• Google Ads certification
  
• Excel or spreadsheet experience
  
• interest in digital marketing or analytics
  

About Sterling Lighting

Sterling Lighting is a professional-grade outdoor lighting manufacturer serving contractors, designers, and specifiers across the United States and Canada. We are a B2B-focused company built by professionals for professionals.

This role is designed as a growth position for someone who wants to develop deep expertise in digital advertising, analytics, and business systems.

Details