PPC/Digital Marketing Specialist

• Manage and optimize Google Ads, Meta Ads, and other PPC platforms to achieve campaign objectives such as ROAS, lead generation, and traffic growth.
  
• Conduct thorough keyword research, ad copy creation, and A/B testing to maximize campaign performance.
  
• Analyze campaign performance using Google Analytics and provide actionable insights to improve outcomes.
  
• Prepare and present detailed reports on KPIs and overall campaign performance for management review.
  
• Develop strategies to reduce CPC, increase CTR, and improve conversion rates.
  
• Optimize landing pages in collaboration with the design and web development teams to boost campaign results.
  
• Utilize tools like Adjust and Mixpanel to measure and enhance the impact of PPC campaigns across multiple channels.
  
• Monitor customer behavior and marketing attribution for precise data-driven decisions.
  
• Leverage industry trends and competitor analysis to tailor campaigns specific to the travel industry.
  
• Collaborate with the marketing team to align PPC campaigns with broader brand goals and seasonal promotions.
  
  

Requirements

• Minimum of 3 years’ experience in managing Google Ads and Meta Ads.
  
• Proficiency with Google Analytics for campaign reporting and insights.
  
• Strong analytical skills and experience interpreting performance data to make strategic decisions.
  
• Experience managing large-scale PPC budgets with a focus on ROI and growth.
  
• Experience with Adjust and Mixpanel tools.
  
• Familiarity with CRO (Conversion Rate Optimization) and landing page best practices is a plus.
  
• Strong attention to detail and ability to manage multiple campaigns simultaneously.
  
• Excellent communication and presentation skills for internal and external stakeholders.