PPC & Digital Marketing Specialist - Philippines at SearchMax – Metro Manila | Jobyssey

Job description
We are seeking a hands-on PPC & Performance Marketing Specialist with strong experience in managing and scaling paid media campaigns, particularly across Google Ads and Meta Ads. This role is ideal for a performance-driven marketer who thrives on data, optimization, and measurable results. You will be responsible for driving traffic, conversions, and ROAS growth across international e-commerce campaigns while supporting broader performance marketing initiatives.

Key Responsibilities:

Plan, build, and optimize PPC campaigns across Google Ads and Meta Ads (Facebook & Instagram).
Manage campaign performance with a strong focus on ROAS, CPA, CTR, conversion rate, and CAC efficiency.
Continuously test and optimize campaigns, including audience targeting, bidding strategies, creatives, and ad copy.
Drive e-commerce performance growth through product-level campaign optimization and funnel improvements.
Support conversion rate optimization (CRO) initiatives through A/B testing and landing page performance recommendations.
Analyze campaign data using Google Ads, Meta Ads Manager, and GA4, translating insights into actionable optimizations.
Build and maintain performance reports with clear insights on spend efficiency and revenue impact.
Collaborate with creative, SEO, and development teams to ensure integrated and high-performing campaigns.
Stay updated on PPC, paid media, and e-commerce growth trends to continuously improve performance.

Requirements:

3–5+ years of hands-on PPC / Performance Marketing experience, with proven experience managing Google Ads and Meta Ads campaigns.
Strong background in e-commerce performance marketing with measurable results (ROAS/CPA improvement).
Solid experience working with Google Ads (Search, Shopping, Display, Performance Max) and Meta Ads.
Strong analytical skills using GA4, Google Analytics, and reporting dashboards.
Experience working with international clients or global e-commerce accounts.
Strong English communication skills and ability to manage multiple campaigns in a fast-paced environment.
Proven ability to optimize campaigns based on data, not assumptions.

Nice to Have:

Experience with additional paid channels (TikTok Ads, LinkedIn Ads, Amazon Ads).
Exposure to marketing automation, email marketing, or CRM tools.
Experience in affiliate marketing or marketplace advertising (Amazon, eBay, etc.).
Client-facing or account management experience.

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